Under the RADAR, but not out of sight

15:09 PM (22 Minutes ago) In Focus
Right from inception, RADAR’s intention was never to be your regular agency. This wasn’t an agency looking to be traditional or predicable in approach. Instead, they began as a specialist below-the-line agency aiming to deliver meaningful work. Efforts that had value. Fast forward to today, and you’ll find they have grown into so much more.

Five steps to reaching brand iconicity

14:51 PM (41 Minutes ago) Opinion
What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Added Value’s associate director, Mélanie Bonnet and project executive, Caroline Sarkis investigate.

Managing client expectations

14:04 PM (1 Hour ago) Editorial Desk
Expectations. We all have them. However, when compared to reality, the expectation can leave us utterly disappointed. In the PR space, practitioners are faced with the daily challenge of meeting and managing their client’s expectations, and their ability to do this reflects on their brand too. 

Kabelo Mabalane releases music video for Skare Wela

13:45 PM (1 Hour ago) Entertainment
Multiple SAMwinning artist, Kabelo Mabalane, has just released the music video to his hit single, Skare Wela, featuring multiple award-winning duo, Black Motion. 

New Afro-Futuristic campaign unveiled for 100% Design South Africa 2016

13:28 PM (2 Hours ago) Marketing News
Bold patterns, vivid colours and geometric shapes, evoking elements of traditional African masks, will infuse 100% Design South Africa 2016 with a sophisticated Afro-optimistic spirit. 

Refilwe Makamedi joins Twiga Communications

12:56 PM (2 Hours ago) New Appointments
Boutique PR agency Twiga Communications has recently appointed Refilwe Makamedi as account executive. Makamedi will be working on a variety of accounts, with a strong focus on FMCG brands. 

February start for the 2016 IAS Marketers Masterclasses

10:49 AM (4 Hours ago) Marketing News
The South African Independent Agency Search and Selection Company (IAS) has announced the launch of its 2016 Marketers Masterclass programme, the second in the series which launched in 2015 and was recently endorsed by the IMM and the Institute of Directors (IoD). 

Nu Metro to screen special Valentine’s Day-edition of Girls’ Night Out

10:38 AM (4 Hours ago) Entertainment
Nu Metro Cinemas will be hosting at special Valentine’s Day-edition of Girls’ Night Out at all their cinemas nationwide on Thursday, 11 February at 20:00. 

SAFTAs celebrates 10 years, launches new look and theme

10:15 AM (5 Hours ago) Awards
For the past 10 years, the South African Film and Television Awards (SAFTAs), have become the paramount celebration of professionals in the industry. 

Emoji: Language killer, parasite or symbiosis?

9:41 AM (5 Hours ago) Opinion
Earth. Population 7.2-billion and 6500 languages being spoken every day. Africa: the second most populous continent in the world with 1.1-billion people and almost 2000 languages are spoken daily. So says Donovan White, digital strategist at NATIVE VML.

Moz Kidd drops music video for his hit single, I Wanna Know

9:11 AM (6 Hours ago) Entertainment
Not many 19-year-olds can testify to having collaborated on a track with an artist they drew influence from growing up. This is the unique story of Moz Kidd who released his hit single, I Wanna Know, last year featuring award winning artist, Riky Rick. 

AAXO continues to create opportunities for members to learn and grow in 2016

8:55 AM (6 Hours ago) Media News
In 2016, the Association of African Exhibition Organisers (AAXO) will be focusing strongly on training and knowledge sharing, with the aim of growing and strengthening the industry. 

MaxAxion welcomes new business development director

8:30 AM (7 Hours ago) People on the Move
As MaxAxion moves into its third year as a Mobile Media Sales House, the company welcomes Carl Jordan as it’s new business development director. Jordan is an accomplished advertising technology specialist who has worked for Yahoo UK, Google UK and Thomson Reuters UK. 

Emerging artists to bare their hearts at the 2016 Cape Town Art Fair

7:57 AM (7 Hours ago) Media News
A variety of emotions and personal experiences will all be translated into art as part of the Tomorrows/Today, a special project taking centre stage at the Cape Town Art Fair from Friday, 19 to Sunday, 21 February. 

FCB Cape Town and Hellocomputer give CANSA balls

6:49 AM (8 Hours ago) Advertising News
There are certain things men don’t like to talk about: Their favourite team losing, when they last cried during a movie, and their balls. Testicular cancer is the most common cancer in young men aged 15 to 39, and affects males of all races. 

Alan Committie is back with Love Factually

15:14 PM (Yesterday) Entertainment
Alan Committie - the star of the hit show Defending the Caveman - has decided that after 941 performances of the record-breaking comedy, it’s time to take a fresh look at relationships in 2016. 

The Sunflower Fund welcomes Alana James as new CEO

14:07 PM (Yesterday) CSI
2016 is the year of change and a new era has dawned for The Sunflower Fund. The Board are proud to announce the recent appointment of Alana James as the new chief executive officer of the organisation. 

Provantage Media Group launches EMM

13:59 PM (Yesterday) Marketing News
Provantage Media Group has developed a highly-innovative, cutting-edge Media Mapping tool and process that enables the identification and development of media solutions that optimise ROI in a specific environment. Jacques du Preez, MD and founder of Provantage Media Group, outlines the Environment Media Mapping (EMM) process.

Vega students put SA on the map at esteemed German university

9:36 AM (Yesterday) Advertising News
Four Vega students were given the opportunity to intern at the University of Art and Design in Offenbach (HFG), a highly respected tertiary institution founded in 1832 to develop skilled artisans. It grew into an arts and crafts school before being awarded university status in 1970.

5FM to host it's annual Love Sucks party this February

9:27 AM (Yesterday) Events
Ditch the roses and chocolates and avoid crushing rejection this Valentine’s Day with 5FM’s annual anti-Valentine’s Day event Love Sucks party. 

The future of marketing in 2016

7:56 AM (Yesterday) Opinion
Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I’ve put together a list of trends that I track and will be monitoring throughout 2016. So says Mortimer Harvey’s direct business director, Winnifred Knight.

Creativity, collaboration and connectivity pave the road to extra cool content

7:40 AM (Yesterday) Marketing News
Castle Lite’s Republic of Extra Cold has allied itself with youth authority MTV to create distinctive and relevant content that pioneers an entertaining conversation within the South African landscape. 

MTV Base includes Gigi Lamayne on their #BaseHottestNewcomers2016 list

7:27 AM (Yesterday) Media News
South African Hip Hop star, Gigi Lamayne, has made yet another list, which tips her as someone to watch in 2016. MTV Base released their Top 10 #BaseHottestNewcomers2016 list this evening which featured Gigi Lamayne who was one of only four Hip Hop artists featured on the Top 10 list. 

Celebrity Chef Series raises R260 000 for the Children’s Hospital Trust

7:20 AM (Yesterday) CSI
The highly anticipated Col’Cacchio pizzeria Celebrity Chef Series ran from September until the end of November 2015. Three top South African sports stars teamed up with three of South Africa’s hottest young chefs to create their take on a signature pizza. 

Hello Africa! Tell me how you’re doin’

7:12 AM (Yesterday) Opinion
Hello Africa! Tell me how you’re doin’! Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics. So says Marthinus van Loggerenberg, senior strategic planner at FCB Cape Town. 

Get ready for 27 For Freedom 2016

14:27 PM (4 Days ago) Events
Almost 26 years ago, Nelson Mandela walked out of prison and led South Africa into peaceful negotiations. On Saturday, 13 February, 27 For Freedom are inviting South Africans to walk in the footsteps of Madiba to pay homage to his contribution in leading the country. 

Sanlam Awards for Excellence in Financial Journalism entries close this February

13:28 PM (4 Days ago) Awards
Journalists have just less than one month remaining to submit their entries to the 2015 Sanlam Awards for Excellence in Financial Journalism. Entries will close at Midnight on Monday, 29 February. 

theSalt brings influencer marketing to life

12:56 PM (4 Days ago) Marketing Profile
The rise of digital and social media has given consumers a voice, and brands have slowly lost the control of conversations that they were once able to sculpt using traditional advertising, especially around quality of products or experiences.

Al Jazeera to screen award-winning documentary on whale hunting in the Faroe Islands

12:49 PM (4 Days ago) Media News
The Archipelago, an award-winning documentary about whale hunting in the Faroe Islands, screens on Al Jazeera English, channel 406 on DStv on Wednesday, 17 February at 18:30.

Why you need to enter the 2016 PRISM Awards

11:35 AM (4 Days ago) Awards
Whether you’re a large or small public relations consultancy, a corporate, a government organisation, an NGO or a one-person public relations practitioner, winning a PRISM Award is a serious game-changer - on a business, professional and personal level. 

Trend Report: #PayBackTheMoney, #Besties and life before Facebook

10:51 AM (4 Days ago) Trending
It’s been fairly quiet on social media this week. By quiet, we mean there haven’t been any major Twitter storms to avoid or Facebook meltdowns to watch. That being said, we’ve still been able to pinpoint a few gems on social media.

marcusbrewster welcomes the return of Adam Hunter

10:44 AM (4 Days ago) New Appointments
Top South African PR firm, marcusbrewster, has appointed Adam Hunter as senior account director. Hunter will be based in the Cape Town head office. 

Let's keep design simple

10:40 AM (4 Days ago) Interviews
Earlier this month, advertising agency Grey put out its Grey Trends 2016 report, covering a wide range of topics affecting the advertising and marketing industry. Media Update caught up with Grey graphic design head, Kean Hartnardy, to find out his thoughts on his contribution, "Let's keep design simple".

Gogglebox is coming to South Africa in March

10:36 AM (4 Days ago) Media News
A number of specially selected South African households look set to become the country’s latest reality stars when Gogglebox South Africa premieres on Thursday, 3 March at 21:00 on the Sony, channel 127 on DStv. 

Grey Africa announces staff promotions

10:02 AM (4 Days ago) People on the Move
Grey Africa has announced the permanent appointments of two client service interns, Mondli Mngomezulu and Danielle Senekal who have successfully completed the company’s internship programme. 

Employees, employers and social media

8:42 AM (4 Days ago) Editorial Desk
The Gareth Cliff affair has once again highlighted the grey area between an individual’s right to express themselves on social media, and their employer’s right to protect their image. It’s the prerogative of both the employer and the employee to navigate this sphere with due consideration for the other’s needs.

Magna Carta opens up Zimbabwe office

16:14 PM (4 Days ago) Publicity News
Magna Carta is bolstering its existing African network with the opening of an office in Harare, bringing to the country a consultancy that will offer local and multi-national companies in Zimbabwe access to a broad range of reputation management services. 

Marketing books, SA style

16:06 PM (4 Days ago) Editorial Desk
Book marketing may seem like a strange concept to some. After all, unlike at the cinema, there aren’t sneak peeks into other books before you read the one you’ve paid for. But a lot of thought and planning goes into marketing each individual title to ensure that it effectively reaches its audience. 

Al Jazeera audio service app allows them to reach new audiences

15:10 PM (5 Days ago) Media News
Al Jazeera Media Network has launched a new audio web app that will give users in low-bandwidth regions access to a live audio stream of the Al Jazeera TV broadcast on their devices. 

Triggerfish Artists short film nominated for Writers Guild Muse Award

14:51 PM (5 Days ago) Awards
The Case of the Disappearing Daddy, a Triggerfish Artists short film, has been nominated in the Animation / Web Series category at The Writers’ Guild of South Africa’s third annual Muse Awards

IAB Digital Summit set to demystify digital

13:05 PM (5 Days ago) Marketing News
With a line-up of industry heavyweights and personal interaction sessions with digital’s leading thinkers, the 2016 IAB Digital Summit and Bookmark Awards, hosted in Johannesburg on Thursday, 3 March, is the ticket for online marketers, publishers and agencies.

Heart FM partners with Newborns Groote Schuur Trust to save premature babies

11:34 AM (5 Days ago) CSI
More than a million babies are born in South Africa every year and one in seven of those are born premature with many not making it past their first 28 days of life. 

Aqua welcomes a new head of Client Service

9:46 AM (5 Days ago) People on the Move
Aqua, a leading full-service agency in South Africa and part of the Wunderman Group, has announced the appointment of Shelley Waterhouse as executive head of Client Service and a member of Aqua’s Executive Board, with immediate effect. 

Times Media welcomes Andrew Trench

9:07 AM (5 Days ago) People on the Move
Times Media has announced the appointment of Andrew Trench as digital editor of TMG. Trench, currently editor-in-chief of News24, will drive the digital content strategy across the Group’s titles such as TimesLiveSowetanLive, and BDLive amongst others.

PRISMs reintroduces the Student of the Year Campaign for 2016

9:04 AM (5 Days ago) Awards
Public relations graduates find it difficult to get jobs without having any experience. Industry expects more from students and graduates than just an understanding of public relations and its different functions. 

VML makes Ad Age's Agency A-list

15:46 PM (5 Days ago) Advertising News
VML recently celebrated ninth spot on the prestigious annual Ad Age Agency A-list. The Advertising Age Agency A-List is a celebration of the globes best agencies in the advertising and marketing business.

Getting to know Vibescout

15:21 PM (6 Days ago) Interviews
After four hard months of development, Vibescout, an event finder powered by Facebook was launched. Aimed at providing an easy-to-use platform to search for events based on your location, Media Update recently chatted to founder and lead developer, Paul Myburgh to find out more.

Decorex Durban: The platform for industry professionals

14:56 PM (6 Days ago) Marketing News
KwaZulu-Natal’s leading décor, design and lifestyle exhibition is the place to do business in 2016. So much so, in fact, that research proves that the vast majority of the show’s trade visitors come with the specific intention of finding new products and services.

Triggerfish: Adventures in animation

14:55 PM (6 Days ago) In Focus
At the end of a dirt road in the heart of Cape Town suburbia sits an old farmhouse. With its white-washed walls, shuttered windows and thatch roof, it’s unassuming. Inconspicuous even. However, step inside and you’ll meet a team of people behind one of the most successful film studios in South Africa. They also just happen to focus on animation. 

Twiga Communications wins the SACAP PR account

14:47 PM (6 Days ago) New Appointments
Boutique PR agency Twiga Communications was recently awarded the much sought-after South African Council for the Architectural Profession (SACAP) account. 
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