Choosing a celebrity as your brand ambassador

13:50 PM (Yesterday) Editorial Desk
Choosing a celebrity brand ambassador can be a challenge for a brand, with many considerations that need to be made beforehand. But, once a complimentary relationship has been established, the consumer trust – and exposure that comes with it – can make it all worth it. 

Trend report: Not sonar but SONA, Nkaaaaaandla, #PinkDay and pancakes

12:02 PM (Yesterday) Trending
It’s been a humming week on social media with politics, talking to aliens, pancakes and playing cricket in pink (or salmon for those who are embarrassed) all receiving their moment in the trending sunshine. Onward and upwards!

T.I. to headline Jack Daniel’s Boomtown this March

11:55 AM (Yesterday) Entertainment
Jack Daniel’s Boomtown, presented by Airey Scott, in partnership with Vuzu Amp and YFM, will feature the award-winning hip hop sensation Cassper Nyovest , rapper K.O., Urban House favourites Mi-Casa, Afro Pop superstars Mafikizolo plus performances by DJ Culoe De Song, DJ Speedsta, WTF and Awon Wolf. 

Compass24 engages with the growing local title readership

11:25 AM (Yesterday) Advertising News
Local newspaper readership is growing and engagement is solid, which is particularly impressive against the backdrop of the transformation that the print industry is undergoing. 

VIA unveils eight new shows this February

10:40 AM (Yesterday) Media News
In the last week of February, eight brand-new TV shows kick off on VIA, channel 147 on DStv. And in true VIA-style, viewers will get to know some new faces – and get to know some famous names in a different way. 

Greatstock content hubs cut production spend

8:10 AM (Yesterday) Marketing News
Content is king in today’s high-octane, info-rich world. And for brands to stay relevant and save money, it’s vital they maintain an archive of their valuable brand material that they can access, use and reuse with a dash of speed. 

SABC1 introduces new Friday music show

7:59 AM (Yesterday) Entertainment
Friday nights will never be the same on SABC1. From Friday, 12 February 2016 at 21:00, the channel will introduce to its viewers a brand new music show called Urban Music Xperience (UMX). 

Five ways to make your clients love you

7:15 AM (2 Days ago) Opinion
Public Relations is all about communication and at the heart of communication is people. The values that underpin our relations with friends and colleagues should be the very same foundations that communication professionals base their client relationships on. So says Candice Hellriegel, account director at Epic MSLGROUP. 

Five big ideas that build brand love from two innovators

15:46 PM (2 Days ago) Interviews
Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before. 

The reality of virtual marketing

14:50 PM (2 Days ago) Editorial Desk
To some, virtual reality may sound like something from the future. For marketers, however, it could very well be the future. With an advanced display technology like Oculus Rift, consumers are able to experience products and services on a level like never before.  

Happiness is a Four Letter Word to screen at Berlinale

14:41 PM (2 Days ago) Media News
The hotly anticipated South African feature film starring Khanyi Mbau, Happiness is a Four Letter Word, will be screening at the Berlin International Film Festival’s market, the European Film Market (EFM), which takes place from Thursday, 11 to Friday, 19 February. 

AKA to perform at OkayAfrica's Africa In The 6 in Canada

14:05 PM (2 Days ago) Media News
AKA, the #3RDWRLDBOSS, has been invited to perform at the OkayAfrica exclusive invite only event, Africa In The 6, in Toronto, Canada, on Friday, 12 February, as well as to attend the 2016 NBA All Star Weekend.

Glenfiddich global brand ambassador steps into a new role

12:52 PM (2 Days ago) Marketing News
Ian Millar, Global Brand Ambassador for Glenfiddich, is taking up a newly created role of Prestige Whisky Specialist for William Grant & Sons, based at the Glenfiddich Distillery in Dufftown. 

So, what is it going to take?

11:24 AM (2 Days ago) Marketing News
On Wednesday, 10 February, at the Microsoft headquarters in Johannesburg, Heavy Chef hosted their first event for 2016. Xolisa Dyeshana, executive creative director at Joe Public, presented his “What it’s gonna take’ talk to a packed venue. 

Top Gear unveils its magnificent seven

10:38 AM (2 Days ago) Media News
Formula 1 commentator Eddie Jordan, world record-breaking German racing driver Sabine Schmitz, renowned motoring journalist Chris Harris, and car reviewer and TV presenter Rory Reid have been confirmed to join Chris Evans and Matt LeBlanc for the return of Top Gear

WPP Africa Academy launches in South Africa

10:35 AM (2 Days ago) Advertising News
On Wednesday, 10 February, Level 3 in Kramerville, Johannesburg, was the venue for the launch of the WPP Africa Academy, a talent development initiative designed to help WPP companies across Africa access high quality, relevant and cost-effective training programmes for their agency staff.

BWD celebrates it’s 10th anniversary

9:49 AM (2 Days ago) Marketing News
Breeze Website Designers (BWD) has earned stripes as a service provider in the digital communication space and this month marks their tenth year anniversary in industry providing value add driven solutions to clients such as T-Systems and the University of Johannesburg (UJ). 

Nickelodeon to participate at the Cape Town International Animation Festival

9:19 AM (2 Days ago) Entertainment
Nickelodeon, channel 305 on DStv and one of the world’s leading entertainment brands for kids, is participating in the Cape Town International Animation Festival (CTIAF) for the first time. 

Pharrell Williams named co-owner of G-Star RAW

8:28 AM (2 Days ago) Marketing News
G-Star RAW and Pharrell Williams have announced a strategic partnership in which Pharrell Williams will be co-owner of the jeans brand and is set to be immersed in the company on many creative levels, from collections, to advertising and business strategy. 

Revlon launches #CHOOSELOVE campaign

16:05 PM (3 Days ago) Marketing News
Revlon, the global cosmetics company, unveiled its Choose Love campaign, the next phase of its Love Is On brand mission. Choose Love invites women around the world to believe in love, to let go of doubts and take a chance to make love happen.  

Michael Walker appointed to lead HoneyKome’s digital strategy team

14:56 PM (3 Days ago) People on the Move
Full-service digital media agency, HoneyKome, has kicked off 2016 with the appointment of its a Head of Performance Data and Analytics – Michael Walker. 

Viacom and Snapchat join forces

14:47 PM (3 Days ago) Social Media News
Viacom and Snapchat announced an unprecedented global partnership that capitalises on and extends the unique expertise of both companies to creatively and authentically speak to millennial and post-millennial audiences.

Hosting a successful book festival

14:17 PM (3 Days ago) Editorial Desk
For book lovers, a festival to celebrate literature is a treat. Not only is it an opportunity to see your favourite authors, but (if you’re fortunate) to meet them too. Even to talk to them. At the same time, a book festival serves an important social function: attracting new readers and combating illiteracy. 

BBDO tops The Gunn Report again

13:57 PM (3 Days ago) Advertising News
BBDO has topped The Gunn Report again as the most creative network in the world. The Gunn Report is a global index of creative excellence, based on the results of 45 global, regional and national creative award competitions. 

Join the #BraBrigade with Castle Lager and the Proteas

13:46 PM (3 Days ago) CSI
Castle Lager, the official team sponsor of the Proteas, is launching the first ever #BraBrigade in support of the Pink Day, taking place at the fourth Momentum ODI between South Africa and England at Bidvest Wanderers on Friday.

Grey Africa launches Volvo LifePaint in South Africa

13:19 PM (3 Days ago) Marketing News
Life Paint was conceived by creative agency Grey London and has been produced in partnership with Swedish start-up Albedo100. Grey Africa was proud to help launch Volvo LifePaint to the South African market and create awareness around Volvo’s safety innovations. 

New sci-fi drama series, Humans, coming to SABC3

13:11 PM (3 Days ago) Entertainment
SABC3 brings audiences Humans, an eight-part series which is set in a parallel present where the must-have gadget is a 'Synth', a highly developed robotic human looking servant. 

Uber partners with CSA to support Breast Cancer Awareness

13:02 PM (3 Days ago) CSI
Uber has recently partnered with Cricket South Africa (CSA) and is supporting the PinkDrive and Breast Cancer Awareness for the fourth Momentum ODI between the Castle Lager Proteas and England at the Bidvest Wanderers Stadium on Friday, 12 February. 

South African Twitter users respond to #PayBackTheMoney

12:52 PM (3 Days ago) Social Media News
Despite the growing penetration of smartphones in South Africa, the country’s social media users still seem to be using their office computers and connectivity to discuss burning issues such as whether President Jacob Zuma should and will #PayBackTheMoney. 

Kristel van der Vliet joins Ogilvy as head of planning

11:40 AM (3 Days ago) People on the Move
As from the beginning of December, Ogilvy & Mather (O&M) Cape Town welcomes Kristel van der Vliet as its new head of planning. 

Kriya Gangiah joins Mela as new host

11:27 AM (3 Days ago) Media News
Radio DJ, Kriya Gangiah, is back on South African screens as the new presenter and host of Mela on SABC3. She will appear in her first episode as the fresh new face of this popular eastern culture and lifestyle show airing on the Sunday, 21 February at 13:30. 

Clinton Deavall joins Aqua as head of data and analytics

11:05 AM (3 Days ago) People on the Move
Aqua, a leading full service agency and part of the Wunderman Group, has announced the appointment of Clinton Deavall as the head of data and analytics, with immediate effect.

Study shows majority of consumers will take action over junk mail

10:49 AM (3 Days ago) Opinion
The inundation of irrelevant communications and junk mail is pushing European consumer loyalty to breaking point with the majority (84%) ready to take action against brands, according to new research commissioned by Ricoh, says COO, Jacques van Wyk. 

Stone Soup appointed as FGI's communications partner

10:36 AM (3 Days ago) New Accounts
Freshly Ground Insights (FGI) has recently appointed Stone Soup as its public relations agency. FGI selected Stone Soup because of a great cultural fit between the companies, as well as Stone Soup’s skills and experience in business to business communication and knowledge of the research landscape. 

South Africans who bet on influencer marketing won

10:18 AM (3 Days ago) Marketing News
With every year that passes, it becomes more and more difficult to cut through the online noise as a brand to reach the right target audience. Budgets are increasing, new social networks are popping up monthly and the race is on to be the most popular amongst your competitors online. 

Mediation not metrics

10:07 AM (3 Days ago) Opinion
The month of love is upon us, and coincidentally it correlates with a period of the year where top brands and their partner agencies take a view on how effective their relationships are. Johanna McDowell, MD of IAS, explains how chemistry is a key component in the success of hard-driven marketing partnerships and just like any other relationship, it waxes and wanes.

Millennials aren’t interested in Valentine’s Day

10:03 AM (3 Days ago) Opinion
Marketers, you need to stop wasting your clients’ money. Millennials don’t care about Valentine’s Day. The traditional kind at least. They don’t want to be told what to buy for loved ones, where to go for dinner and how to find a date. So says Rogerwilco’s head of content, Michelle Jones.

POWER987 announces changes to its on-air line-up

9:36 AM (3 Days ago) Media News
Gauteng- based commercial talk radio station, POWER987 has announced changes to its on-air line-up effective Monday, 29 February. The station is entering its third year of operation and has grown into a key player in the South African radio landscape. 

Journalism found News24's Fienie Grobler

9:19 AM (3 Days ago) In Focus
Fienie Grobler is the national news editor for News24, South Africa’s largest online news portal. As fate would have it, a career that has stretched over a decade and a half would not have even begun were it not for Grobler deciding to work at her university’s student newspaper to keep busy.

Tranquini selects Quirk as creative and digital partner for global launch

7:59 AM (3 Days ago) Advertising News
Tranquini GmbH is launching a new digital campaign from Quirk eMarketing with its creative studio, NOT NORM. Tranquini® Positively Relaxed is a premium lifestyle brand, driving a new beverage category for positive relaxation. 

Registrations still open at AAA Johannesburg campus

7:42 AM (4 Days ago) Advertising News
It has been widely reported in the media that many matriculants who met the criteria to study degree programs at university level have been sorely disappointed when trying to register during January this year because of student numbers. 

Catch Gangs of Ballet and The Motherland on BalconyTV: Live

7:11 AM (4 Days ago) Entertainment
BalconyTV is a leading daily online viral music show that features bands, musicians and other variety acts on balconies worldwide airing online to over 50 cities around the world. 

Under the RADAR, but not out of sight

15:09 PM (4 Days ago) In Focus
Right from inception, RADAR’s intention was never to be your regular agency. This wasn’t an agency looking to be traditional or predicable in approach. Instead, they began as a specialist below-the-line agency aiming to deliver meaningful work. Efforts that had value. Fast forward to today, and you’ll find they have grown into so much more.

Five steps to reaching brand iconicity

14:51 PM (4 Days ago) Opinion
What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Added Value’s associate director, Mélanie Bonnet and project executive, Caroline Sarkis investigate.

Managing client expectations

14:04 PM (4 Days ago) Editorial Desk
Expectations. We all have them. However, when compared to reality, the expectation can leave us utterly disappointed. In the PR space, practitioners are faced with the daily challenge of meeting and managing their client’s expectations, and their ability to do this reflects on their brand too. 

Kabelo Mabalane releases music video for Skare Wela

13:45 PM (4 Days ago) Entertainment
Multiple SAMwinning artist, Kabelo Mabalane, has just released the music video to his hit single, Skare Wela, featuring multiple award-winning duo, Black Motion. 

New Afro-Futuristic campaign unveiled for 100% Design South Africa 2016

13:28 PM (4 Days ago) Marketing News
Bold patterns, vivid colours and geometric shapes, evoking elements of traditional African masks, will infuse 100% Design South Africa 2016 with a sophisticated Afro-optimistic spirit. 

Refilwe Makamedi joins Twiga Communications

12:56 PM (4 Days ago) New Appointments
Boutique PR agency Twiga Communications has recently appointed Refilwe Makamedi as account executive. Makamedi will be working on a variety of accounts, with a strong focus on FMCG brands. 

February start for the 2016 IAS Marketers Masterclasses

10:49 AM (4 Days ago) Marketing News
The South African Independent Agency Search and Selection Company (IAS) has announced the launch of its 2016 Marketers Masterclass programme, the second in the series which launched in 2015 and was recently endorsed by the IMM and the Institute of Directors (IoD). 

Nu Metro to screen special Valentine’s Day-edition of Girls’ Night Out

10:38 AM (4 Days ago) Entertainment
Nu Metro Cinemas will be hosting at special Valentine’s Day-edition of Girls’ Night Out at all their cinemas nationwide on Thursday, 11 February at 20:00. 
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