Atomic Marketing: Selling products through visceral experiences

9:27 AM (23 Minutes ago) In Focus
The calibre of salespeople in retail today is at an all-time low. This is not so much to do with the people though, as it is to do with how they sell. And, it’s difficult to blame them for this. The current sales culture has salespeople incentivised to sell one brand over another. And, naturally, the system is working. However, it’s unsustainable. 

Play Vodacom Millionaires and win cash and airtime

16:30 PM (17 Hours ago) Media News

Vodacom Millionaires is a popular game show that has been rewarding Vodacom customers since October 2005. The four-minute game show will televise on SABC1 every Tuesday from 18:26 to 18:30, starting on Tuesday, 2 June 2015.

Brand Council South Africa welcomes six new board members

16:20 PM (17 Hours ago) People on the Move
Brand Council South Africa is fortunate enough to be able to draw on so many seasoned industry professionals from within its ranks to periodically freshen and renew its leadership team.

Red & Yellow student selected as Cape Town All Star

16:06 PM (17 Hours ago) Awards
Tshegofatso Mogotsi-Phetlhe – currently a Marketing and Advertising Communications (MAC) student at Red & Yellow - has been selected as the Cape Town All Star for this year’s Art Directors Club Portfolio Night.

MAQ creates bubbly MiniMAQ character to engage with audiences

15:53 PM (17 Hours ago) Marketing News
MAQ Washing Powder has launched MiniMAQ – a cute, blue and orange washing powder speck that brings to life the fun, friendly, accessible, out-the-box personality of the brand.

Michelle Vahl joins NAB as sales manager

15:21 PM (18 Hours ago) People on the Move
Michelle Vahl has joined the ever growing Johannesburg NAB team as sales manager.

New character to debut on Muvhango in June

14:45 PM (19 Hours ago) Media News
As the storyline grows, this calls for more talent to grace our screens. This time around, the Muvhango storyline goes beyond our shores one more time. The drama/soapie welcomes Muduna Kapumba who joins the programme from Friday, 5 June 2015 to play the role of Shola Babalola.

Continental Outdoor Loeries campaign takes creativity to a new level

14:35 PM (19 Hours ago) Awards
The entries for the 2015 Loeries close on Sunday, 31 May, and so it is now all in the hands of the judges to give their yes or no on South Africa’s top creative campaigns.

IPRA 2015 World Congress to be held in SA

14:22 PM (19 Hours ago) Publicity News

The media launch of the International Public Relations Association (IPRA) 2015 World Congress was held at the Maslow Hotel in Sandton on Wednesday, 27 May. This year IPRA will be celebrating its 60th anniversary and have organised a number of events to mark this milestone.

 

SABC renews media partnership with SATMA Awards

13:27 PM (20 Hours ago) Media News
SABC has re-affirmed its media partnership with the South African Traditional Music Achievement (SATMA) Awards 10th year celebration which takes place at Ndwedwe Sport Ground in Durban on Saturday ,30 May 2015, under the theme 'I am an African'.

Woman are being empowered one brand at a time

13:08 PM (20 Hours ago) Opinion
Women are everywhere. No surprise right? They do, after all, make up 50% of the world’s population. So say Leslie Pascaud, executive vice president of branding and sustainable innovation and by Emma Godfrey of Added Value.

FCB Joburg wins two Grand Awards at New York Festival International Advertising Awards

12:52 PM (20 Hours ago) Awards
‘Rainbow for a Rainbow Nation’, Coca-Cola South Africa’s activation to commemorate 20 years of democracy in the country, shone across the Atlantic on Thursday, 21 May,taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards.

Learn to manage reputation during a product recall

12:00 PM (21 Hours ago) Publicity News
Deon Binneman, the international reputation management consultant and speaker has launched a one day Product Recall Crisis Management Program, which he will facilitate in-house.

New editor and associate editor for Destiny Man

11:45 AM (22 Hours ago) People on the Move
As a publication that’s been offering practical business and lifestyle content for bold, distinguished and independently minded men since July 2009, Destiny Man developed itself as a household name under the leadership of former editor, Kojo Baffoe.

TV journalism is not all glitz and glam

11:28 AM (22 Hours ago) Editorial Desk

Many people believe the TV industry is a glamorous one to work in, this goes for TV journalism too. “This couldn’t be further from the truth,” says News24 Live news and politics reporter and presenter, Jerusha Sukhdeo Raath.

 

The Sing Off SA narrows it down to eight groups

10:16 AM (23 Hours ago) Media News
Things are beginning to really hot up in The Sing Off SA competition with the acapella talent search show registering its first casualties in the elimination rounds. Two of the participating groups had to bid their fellow contenders a brave but sad farewell during the episode transmitted on Sunday, 24 May 2015.

Caxton Television is live

9:45 AM (Yesterday) Media News

The launch of Caxton Television’s first offering, Bona Mo, has the employees and clients of the publishing house giddy with excitement. On Tuesday, 26 May, the team behind the new product held a launch at Caxton House, Johannesburg, to explain what all the buzz is about.

dei Gratia’s growing portfolio now includes the 2015 Cintron Pink Polo event

9:22 AM (Yesterday) New Accounts
dei Gratia Marketing and Communications Management (dei Gratia) is pleased to announce that it has been selected to handle the publicity for the prestigious Cintron Pink Polo event for 2015, which will be held at Val de Vie Estate in the Paarl-Franschhoek Valley, in November.

Catch Roeshdien Jaz at The Reeler Theatre this May

9:00 AM (Yesterday) Entertainment
Saturday 30 May is a day to diarise. That’s when the Perfect MoodFeel for LifeInside ’n Out and Love is in the House hit maker, Roeshdien Jaz, along with his five-piece band, will take to The Reeler Theatre at Rondebosch Boys High School.

Graffiti revs up awareness of First Car Rental’s campaign for The Rhino Orphange

8:07 AM (Yesterday) Marketing News

Graffiti, a creative marketing services company specialising in transit branding, has used its high impact wrapping to help rev up awareness of First Car Rental’s campaign for The Rhino Orphanage - a Limpopo-based NPO. 

Loyiso Gola to join the cast of Australian satirical show, The Weekly

7:58 AM (Yesterday) Entertainment
Local comedian Loyiso Gola has recently been showcasing his unique brand of comedy internationally with shows in the United States of America as well as The United Kingdom.

Venturescape Studios opens its doors for business

7:28 AM (Yesterday) Marketing News
Venturescape Studios, a multi-faceted sound production company has launched in the trendy Buchannan Square, Woodstock, Cape Town. It has hit the ground running, and is currently working on final mix production for The Shores as well as producing audio branding for Jacaranda FM, OFM, East Coast Radio and online radio station, Hashtag Radio.

Brandtribe launches video to celebrate Bookmarks nomination

7:12 AM (Yesterday) Marketing News
In October 2014, Brandtribe was nominated as a finalist in the Bookmarks Awards. Since then, they have been kept very busy presenting the platform and making the industry aware of just what a marketing first it is.

PR made simple

19:18 PM (Yesterday) Editorial Desk
No matter what industry you work in, you will find jargon rooted deeply within it. One such industry is Public Relations. Terms like ROI, AVE and FOB are scattered across the industry. And for anyone on the inside, knowing these terms is second nature. However, it’s those outside of PR that need to know too.

Hearing loss is no longer a barrier to attending theatre

14:36 PM (Yesterday) Publicity News
Capetonians with hearing loss can now enjoy theatre events to the full, thanks to the installation of an induction loop system at the Metronome Theatre in the Nobel Shopping Centre in Bellville.

Noni Gasa graces the front cover of Destiny

14:25 PM (Yesterday) Media News
In the spirit of Youth Month this June, Destiny celebrates what a 21-year-old nation can offer women actively involved in the pursuit of realising their destiny through executive educational courses and programmes.

XP Digital™ drives localised campaign for Bayport Private Care

14:08 PM (Yesterday) Advertising News
When Bayport Private Care launched its loan facility in the Pretoria area of Gauteng, the company wanted a targeted advertising campaign to announce its availability and grow its client base. Primedia Unlimited’s XP Digital™ business provided the ideal platform.

Destiny Man’s June 2015 issue ignites the youthful fire in bold, distinguished men

13:50 PM (Yesterday) Media News
In the spirit of youth month, this June, Destiny Man celebrates two elements that keep passion and youthfulness burning in a man: music and digital platforms. It was American poet and singer Bob Dylan who said that destiny is a feeling you have within yourself telling you something nobody else knows.

The Kooks to perform at Vodacom In The City 2015

13:24 PM (Yesterday) Entertainment
Vodacom and Seed Experiences are excited to announce that Brit-pop, millennial rockers The Kooks will be joining the international line-up of Vodacom In The City that includes the German Duo Milky Chance and one of the world’s best festival bands, Australia’s The Cat Empire.

Geometry Global SA names Grant Rightford as its new MD

13:06 PM (Yesterday) People on the Move
CEO of Ogilvy & Mather (O&M) South Africa, Abey Mokgwatsane, has announced that Grant Rightford, managing director of Redworks SA, will assume the role of managing director of Geometry Global SA, effective immediately. He replaces Greg Tebbutt who is immigrating to the United States after nine years with O&M.

TripAdvisor honours Granny Mouse Country House & Spa

12:59 PM (Yesterday) Awards

Granny Mouse Country House & Spa in the KwaZulu-Natal Midlands have been awarded the 2015 Certificate of Excellence from TripAdvisorThis achievement is a direct result of the consistency of excellent reviews from TripAdvisor travellers after visiting the hotel.

Sibongile ‘Sbosh’ Mafu now represented by Irvine Bartlett PR

12:50 PM (Yesterday) New Accounts
Media personality, broadcaster, blogger, writer and popular Twitter user Sibongile ‘Sbosh’ Mafu is now represented by Irvine Bartlett Public Relations.

Love bytes

12:35 PM (Yesterday) Opinion
John’s dating site profile reads: ‘I’m a loving, kind and sensitive, patient, happy-go-lucky faithful kind of guy looking for that special woman to spend the rest of my life with. Someone who can be my best friend, my lover and my rock. If you like romantic dinners, walks on the beach and picnics in the sunset.’ So says Institute of Marketing Management director, Helen McIntee.

The KZN Science Centre is out implementing the Career Jamborees initiaitve

12:31 PM (Yesterday) Publicity News

The KZN Science Centre (KZNSC) team are out in the districts of Sisonke, Zululand and uMkhanyekude implementing the Career Jamborees 2015 initiative for the second year running. 

This is your last chance to enter the 2015 Loeries

10:46 AM (Yesterday) Awards

Agencies across the Middle East and Africa are putting the finishing touches on what they hope will be the winning Loeries entries. For those used to running on adrenaline, there’s still time to make the deadline, which falls on Sunday, 31 May.

Join in and celebrate SA's rich diversity at the iStart2Sing Festival

10:37 AM (Yesterday) Publicity News
Under the African sun there is a place for everyone. South Africa’s diversity is her strength and it is something to celebrate. Join the National Council for Persons with Physical Disabilities in South Africa (NCPPDSA) in celebrating diversity at the iStart2Sing Festival at Constitution Hill on Sunday, 31 May.

Bright activations hosted by Unilever and Wildlands

10:29 AM (Yesterday) Publicity News

Unilever and Wildlands recently hosted a Bright Future Activation Day at the Sports Grounds in Ndwedwe, Verulam, KwaZulu-Natal. At this activation, which drew members from the surrounding community, 68 Tree-preneurs received 122 hampers as part of a unique barter model.

Mika Häkkinen grants SA racing champion Gugu Zulu the Gentleman’s Wager

10:23 AM (Yesterday) Marketing News
Double Formula 1 world champion, Mika Häkkinen has granted the Gentleman’s Wager posed to him by South African works rally driver, Gugu Zulu. In association with superior luxury whisky brand Johnnie Walker Blue Label, Zulu wagered Häkkinen for the keys to an immaculate classic 1958 Mercedes Benz 300SL Roadster.

Tsogo Sun proudly supports a journey of hope and courage to the Comrades

10:17 AM (Yesterday) Publicity News
Tsogo Sun has been a proud supporter of the Unogwaja Challenge since 2012. On Thursday, 21 May, in the early hours of the morning, 11 cyclists set off from the Southern Sun Waterfront hotel on their 10-day voyage to Pietermaritzburg where they will then run the ultimate human race, the Comrades Marathon, on the eleventh day.

Luxury brand, 24carat launches in South Africa

10:10 AM (Yesterday) Marketing News

New luxury brand, 24carat, offers honest minted gold, platinum and silver bars, diamonds, bespoke jewellery and precious keepsakes for those looking for the perfect gift. The brand says their launch will end the quest for one-of-a-kind gifts.

It’s okay to love your car

9:56 AM (Yesterday) Advertising News
One of the underlying themes of some of the most successful advertising campaigns in this country is the ability to poke fun at the numerous quirks that we, as a nation, possess.

Miss Dietrich Regrets hits the SA stage in June

9:41 AM (2 Days ago) Entertainment

Miss Dietrich Regrets will run at the Auto & General Theatre on the Square from Wednesday, 3 to Saturday, 27 June. Written by South African born playwright Gail Louw, the play explores the relationship between the legend Marlene Dietrich and her daughter Maria Riva.

Managing Intellectual Property selects Adams & Adams as Best IP law firm in Africa

9:04 AM (2 Days ago) Awards
“Africa is an enticing mix of two powerful ingredients - challenge and opportunity,” says Gérard du Plessis, chairperson of South African intellectual property law firm Adams & Adams. “It is in this unique business landscape that we have made our mark.”

#FreeAJStaff campaign wins prestigious PR award

16:42 PM (2 Days ago) Awards
The campaign to secure the release of Peter Greste, Baher Mohamed, Mohamed Fahmy and Abdullah Elshamy has won a major PR Award. The SABRE Awards EMEA, organised by leading PR publication The Holmes Report, gave the #FreeAJStaff campaign a Gold Award for issues management at their annual ceremony in London.

Shimmy Beach Club launches Winter Glow: Club Edition

16:26 PM (2 Days ago) Entertainment
Shimmy Beach Club, recently voted as Cape Town’s best club by Zomato, has revealed a line-up of parties for its winter season and as part of its Winter Glow: Club Edition campaign.

Kasi shoppers want more bang for their buck

16:17 PM (2 Days ago) Marketing News

When it comes to shopping, many township consumers don’t always have access to transport, so successful brands, such as Kasi Star Brands identified by Ask Afrika, ensure that consumers have easy access to products, whether it is in a formal retailer or at an informal spaza shop down the road.

Aspen returns to Salon Media for another successful campaign

16:09 PM (2 Days ago) Advertising News
Aspen has returned to Primedia Unlimited’s Salon Media business for a period of three months to promote its Prep® shaving cream products created exclusively for men.

Shrek: The Musical Jr to visit the Peoples Theatre

15:53 PM (2 Days ago) Entertainment

Following its record-breaking production of Disney’s The Jungle Book Jr, the Peoples Theatre in Braamfontein, Johannesburg, is thrilled to present Shrek: the Musical Jr.

To ink or not to ink? Sony Max helps you decide

15:52 PM (2 Days ago) Media News
To ink or not to ink? That’s the question posed by Sony Max, channel 128 on DStv, and the answers may just be found in one of its three not-to-be-missed reality shows, Tattoo Nightmares, Skin Wars and Bad Ink.

The Eco-Logic Awards is calling for entries

15:39 PM (2 Days ago) Awards

Entries are now open for the Eco-Logic Awards 2015, which recognise South Africa’s environmental champions and reward outstanding achievements. 

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