The artists will be recording the song and video in Johannesburg starting Monday, 27 April through to Friday, 1 May. Nigerian Nollywood actress Omotola will be the star of the video.
The song is part of the Poverty is Sexist Campaign by ONE. 2015 is the African Union Year of Women Empowerment and it is also the year when, in September at the UN, world leaders will agree on new Sustainable Development Goals, which will set the development agenda for the next 15 years. Recent research by ONE shows that girls and women are hit twice over, disadvantaged by being born both poor and female. However, in 2015, the world has historic opportunity to do something about it.
ONE believes that one can’t fight the injustice that is extreme poverty without fighting the immense gender inequality that persists around the world. Therefore, through this song, ONE is calling for smart policies and targeted investments in health, education and the economic empowerment of women and girls for them to unleash their human, social, political and economic potential.
The recording of the song and video will be at SABC studios, in Auckland Park, Johannesburg.
About ONE ONE is a campaigning and advocacy organisation of more than six million people taking action to end extreme poverty and preventable disease, particularly in Africa. Not politically partisan, they raise public awareness and press political leaders to combat AIDS and preventable diseases, increase investments in agriculture and nutrition, and demand greater transparency in poverty-fighting programs.
For more information on ONE, visit
www.one.org.