For the first time, Durban will be hosting the Loeries from the Monday, 10 to Sunday, 16 August. Official events will take place at the Durban ICC and along the Durban beachfront during Loeries® Creative Week™.

There are two new categories for 2015, Service Design and Music Videos. Service Design focuses on the interaction between a brand and its customers. This award aims to celebrate leading brands that are making meaningful connections and building loyalty using best practices that interest, involve, and connect with customers at an emotional level.

The Music Video category caters to the recent boom in quality and quantity this niche has experienced. Judging considers both production, and the impact the video will have on building the artist as a brand.

In 2015, entries from the whole region of Africa and the Middle East have access to all the categories. However there will be a separate section during the awards ceremonies for Africa and the Middle East. All work that has been created specifically for, and to run in, Africa or the Middle East, irrespective of where the work was produced, is now eligible to enter. Work conceptualised by companies based in Africa or the Middle East, no matter where the work is flighted, can also enter.

As the single biggest event in the brand communications industry, attracting everyone from CEO level to advertising juniors, this year is set to top all previous experiences.

Loeries® Creative Week™
, a seven day festival catering to thousands of delegates, boasts the DStv International Seminar of Creativity, exhibitions, Student Portfolio Day and the black-tie Awards Ceremonies (on Saturday, 15 and Sunday, 16 August) as well as complimentary parties.

 Click here to see the full programme here.

For more information, visit www.loeries.com. Alternatively connect with them on Facebook and on Twitter.