The new website offers local consumers global trends in eyewear at affordable prices.

“We are very excited about working on the James Bensen account as we feel that the brand is unique to our market and has real potential to establish itself as a designer eyewear brand in South Africa,” comments Butter Knife PR director, Marisa Logan.

Butter Knife PR was formed in March 2013 and has since managed campaigns for brands such as The Balvenie, Glenfiddich, Grant’s, iFix, Sir Fruit, Disaranno, Hendrick’s Gin and Uber Flavour.

The James Bensen website offers ultra-convenient services, which include a Virtual Try-On solution, where consumers are able to see which frames suit them, by capturing or uploading a photograph of their face that instantly appears on screen with the virtually selected frames. They also offer a ‘5-frame for 5 days’ Home Try-On programme, at no additional cost.

Furthermore, the brand believes that everyone has the right to sight thus they have partnered with Vision Spring, a global organisation providing eye care to people in need. James Bensen will therefore donate a complimentary pair of spectacles to someone in need for every pair of prescription glasses that are sold.

For more information on Butter Knife PR, visit www.butterknife.co.za or email [email protected]. Alternatively, connect with them on Facebook or on Twitter.