This includes managing its corporate brands – Corporate Traveller, FCm Travel Solutions and Flight Centre Business Travel, as well as its sought-after leisure brands Flight Centre, Cruiseabout and Student Flights.

“We are delighted to have signed up the Flight Centre group as a client, especially in these days of uncertainty in the travel industry. This partnership will enable the group to react promptly to events and keep their clients informed with up-to-date information when required,” says Caroline Smith, head of PR at Flow Communications.

“We’ve always taken pride in our timely communications with our clients, but we wanted to take it up a notch. Recent events around the world have shown how important it is for us to be there for our loyal clients before, during and after their trips. Seeking to optimise our communications underscores our mission statement that We Care,” says Sharmila Ragunanan, Retail Marketing Leader at Flight Centre (South Africa).

For more information on Flow Communications, visit www.flowsa.com.