Low cost airline Mango has re-launched its in flight magazine, Juice, as a fresh new lifestyle publication to reflect growing numbers of business and leisure travellers flying Mango.

The magazine’s print run has been increased by 25% from 15 000 to 20 000 each month following the airline’s consistently high load factors and increased take home of the magazine. A digi version of the magazine is also now published on Mango’s website every month.

“There has been a marked trend of business and leisure travellers opting for low cost travel, as the economic climate makes them increasingly cost conscious,” says Juice executive editor, Sarah Kuttel.

Mango’s market share currently totals 11% of the total domestic market, and 35% of the low-cost market.

“Juice rivals any newsstand publication - not only for reach alone, but also on content, with high quality editorial, beautiful photography and relevant, entertaining articles. Juice is a polished, proudly South African publication that celebrates everything great about our lifestyle – from talented, inspirational people to food, wine, property, business, travel and more. It reflects the lifestyle that Mango helps make accessible for South Africans to enjoy.”

Changes include a sleek new Juice masthead, cleaner design, a refined colour palette, and the inclusion of wine, property, shopping, and design pages. Celebrity foodie Justine Drake has been secured for the magazine’s food page each month. The magazine has also increased in height to ensure optimal visibility in aircraft seat pockets.

The digital version – in leafing PDF format – features a linked content page, search function, download and print functions, and can launch advertisers websites directly from their page via click through.

Juice is published by New Media Publishing (NMP), South Africa’s leading custom publisher. NMP produces award winning tailored content across a variety of channels including digital. Premium clients include Taste, Visi, Mercedes, Multichoice and Edgars Club, among others.