South Africa’s captains of industry have spoken, and they say that publisher, BDFM’s Business Day and Financial Mail titles are this country’s best business media brands – by far.

Business Day and the Financial Mail respectively topped the Business Print Media (Newspaper) and Business Print Media (Magazine) categories of the 13^th annual Sunday Times Top Brands Awards. Results for this survey, which polls thousands of South Africans from all walks of life on which brands they use and those they aspire to use, were released on Thursday, 4 August.

BDFM’s brands are rated under the business-to-business category. The sample in this category consisted of 400 senior businesspeople – including CEOs, CFOs and COOs – from companies of all sizes, who were interviewed via TNS Research Surveys’ CATI system.

The result of these interviews was that with an index score of 79.56 – 9.5 points ahead of its nearest rival – Business Day has been named South Africa’s best business newspaper. Similarly, the Financial Mail scored 72.91, more than 10 points higher than the second-placed business magazine, to clinch the business magazine category.

“We’re delighted that our brands are entrenched amongst the people who matter in this country says BDFM marketing manager, Tshego Malinga.

“The survey shows clearly that decision makers in the business world, who are busy people and will invariably go straight to the best sources of news and analysis, regard Business Day and Financial Mail as their media products of choice.”

And that is good news not only for BDFM and its stable, says Malinga, but advertisers as well.

“Advertisers who wish to reach our country’s top-tier business audience with their messages need look no further than Business Day and the Financial Mail – their target market is right there,” she declares.