This package, which includes snippets from fashion run-ways and showcases local designers such as Thula Sindi debuts on 21 September.
The full-colour, glossy magazine is packed with great fashion buys, advice and tips from top fashion experts, gorgeous beauty pages, décor buys and for Club members there are fascinating features on the trends, new brands, events and collaborations that are happening at Edgars, SA’s largest national retailer. This aspirational, informative, fun and entertaining shopping guide is a must-have for every Club woman.
For men, Edgars MAN
magazine will now be published three times a year with inspirational, cool stuff for guys who like to look good and enjoy a good read too. In addition, several targeted supplements published throughout the year will cater to members’ other interests – from kids to home décor.
And if online is where you’re at, Club
is now offered across several new media platforms: interactive content like behind-the-scenes videos will be part of the new www.edgarsclub.co.za
digi-shopping mag while Club
’s sassy blogger will bring the brand to life in the blogosphere, and via Twitter
“You’ve come to know Edgars as the home of countless desirable brands, a store that gives you real choice,” says Hugues Witvoet, chief executive of Edcon’s department store division. “Edgars Club magazine is an integral part of this experience and the magazine has been beautifully transformed.”
Club magazine is driven by award-winning group editor and popular fashion blogger, Justine Stafford,who with the help of her team of seasoned magazine journalists, fashion and beauty experts will make the Club brand relevant, exciting and entertaining for the diverse needs of Club’s million-strong members.
“Our new, all-encompassing strategy includes a fresh layout, reorganised structure and richer content offering,” explains Stafford, adding “This is best showcased in our October 2011 Trends Issue that is launching on the eve of Fashion Week in Sandton, Johannesburg. It looks and feels like a glossy fashion magazine, but is more targeted because it brings Edgars to life to its key customers in a way they want to be communicated to.”
The new-look Club
magazine has been so well received by advertisers, says publisher Sam Stevens that the October issue achieved the highest ever ad revenue and advertising bookings are sold out until the January issue. “This clearly demonstrates the power of Edgars Club
magazine as a marketing tool for powerful brand exposure”, she says.
John Brown Media is also publisher of the successful Pick n Pay Fresh Living
, Cell C Magazine
and recently, Discovery Magazine
, which will also be launching with a revamped look and feel in October.