Bookmarks finalists announced

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Bookmarks finalists announced

Published: 3 November 2011

The Bookmarks, South Africa’s premier digital awards powered by FNB, have released the much-anticipated names of the 2011 finalists.

They are:

Product awards (websites/microsites/mobisites):

Retail: Large enterprise (turnover < R100m+)

Flight of the Fish Eagle website - Quirk
Foschini website - NATIVE

Retail: Small/medium enterprise (turnover < R100m)
Groupon South Africa - Groupon South Africa
Grootbos - World Wide Creative

Publisher (mass appeal)
DSTV.com - DStv Online
Food24.com - 24.com
Channel24.com - 24.com
News24.com - 24.com
YourParenting.co.za - Media24
Health24.com - 24.com
TimesLIVE - Avusa Media LIVE

Specialist publisher (smaller, niche audiences with < R5m turnover p.a)
Visi.co.za - New Media
BandwidthBlog.com - BandwidthBlog
Big Brother Amplified - DStv Online
TASTE website - New Media

Microsite
VW Polo GTI Date Drive Campaign - Ogilvy Interactive Cape Town
BP Ultimate Ride 2 - HelloComputer
Hilux Man Up - Mesh Interactive
DIXIV - Jupiter Drawing Room SA and Gloo Digital Design
Vodacom Powergram - HelloComputer

Mobile site: retail
SterKinekor.mobi - Prezence Digital
Computicket.mobi - Prezence Digital

Mobile site: Brand/company identity
SAB Carling Black Label Be The Coach Campaign - Ogilvy Interactive Cape Town

Mobile site: publisher
m.news24.com - 24.com
SoccerLaduma.mobi - Prezence Digital
BBC.com - BBC.com
mobi.SuperSport.com - DStv Online

Product awards (Advertising and Search)

Display advertising
VW Golf R Campaign - Ogilvy Interactive Cape Town
Vodafone EA Games "Need for Speed" - HelloComputer
Vodafone EA Games "Pacman" - HelloComputer
BMW Fastpost - Gloo Digital Design
Audi A6 - Ask Rudi Campaign - Ogilvy Interactive Cape Town

Mobile display advertising
Vodafone EA Games Mobile Banners - Hello Computer
Go Forth - AdVine

Best media plan
Investec Wealth and Investment - Lighthouse Digital
Perfetti van Melle - Mentos - Lighthouse Digital

Paid search campaign
ORMS Direct - Social Code
Hyundai New Cars - Social Code
Cell C Data Campaign - Trigger/Isobar
BMW Search - DigiVOX
College Campus - "Students for Success" - Acceleration
Momentum - Clickmaven
Dealfish Kenya - TrafficBrand
Mocality Kenya - TrafficBrand

Organic search campaign
Cash Crusaders - Synergize Online
Capitec - Quirk
Hollard - Quirk

Product awards (Email marketing)

Email campaign
Capitec Bank infographic newsletters - Quirk
Countdown Sale - HomeChoice

Email publication
Wild e-newsletter - TiP Publishing
First Thing newsletter - The Daily Maverick

Product awards (Community and PR)

Social media platforms
Amarula Greatest Sunsets - Liquorice
Appletiser - NATIVE
Savanna: Lemon Lovin' - Quirk
Vodacom - Cerebra

Social media campaign
Kulula.com 10 year birthday - Society / Mnemonic / King James
VW Polo GTI Date Drive Campaign - Ogilvy Interactive Cape Town
Vodacom Durban July RFID - iLogic
Hunters Facebook refresh - NATIVE
Plascon Art From Mess - Society/Mnemonic
Trudon 10118 - Popimedia Innovations
Exclusive Books FlashMob FireSale Campaign - World Wide Creative
Chivas "Time to Lead" Facebook Campaign - Hello Computer
Mr. Delivery: Fire the Chef - M&ampC Saatchi Abel
Fan It With Cell C - Primedia Broadcasting

Mobile community
Virgin Mobile Finish the Story - World Wide Creative
SoccerLaduma.mobi - Prezence Digital

Blog
Samsung Blog - Cerebra Communications
ShoesOnFeet - Put Foot Rally 2011 - Retroviral Digital Communications

Reputation/crisis management
Vodacom Crisis Management - Cerebra Communications SA
Use of ORM to understand traveller behaviour - Acceleration Media

Product awards (Applications and tools)

Browser-based software
DeLoitte Insomnia Index - CLARITY
pMailer - Prefix Technologies
NATIVEOS - NATIVE
Savanna: Marry for a Million Date Roulette - Quirk

Handheld/phone
News24 - News24

Tablet
ABC van Diere - TouchLab
MWEB Business Info Bank - Troika Imagineering Works/CLARITY
Supersport.com for iPad - DStv Online

Product awards (Games)

Game
VW Golf R Campaign - Ogilvy Interactive Cape Town
BP Ultimate Ride 2 - HelloComputer

Product awards (Online video and audio)

Online video
VW Polo GTI Date Drive Campaign - Ogilvy Interactive Cape Town
Drive Dry - Thunda.com - Gloo Digital Design and Fox P2
Mercedes Benz Test Drive - 140 BBDO
Liqui-Fruit Summer Meltdown Campaign - Liquorice
Supersport.com Video - DStv Online
ZANEWS - BothWorlds

Pod/videocasts
ZA NEWS - BothWorlds
Quirk Education Videos - Quirk

Product awards (Online video and audio)

Integrated digital marketing/campaigns
VW Polo GTI Date Drive Campaign - Ogilvy Interactive Cape Town
SAB Carling Black Label Be The Coach Campaign - Ogilvy Interactive Cape Town
BP Ultimate Ride 2 - HelloComputer
Hilux Man Up Challenge - Mesh Interactive
5 Gum Launch - Tribal DDB
Kulula.com 10 Year birthday - Society / Mnemonic / King James
Standard Bank Matric Results - NATIVE
BP Ultimate Score - HelloComputer

Multi-platform publisher
News24 - 24.com
Big Brother Amplified - DStv Online
BBC.com - BBC.com
SuperSport.com - DStv Online

Craft awards

Editorial (media – news, magazines, radio, and TV stations/networks)
Daily Maverick - The Daily Maverick
ZANEWS - BothWorlds
ANCYL Special Report - Mail &amp Guardian
Safari Interactive Magazine - Big Fig Digital Media
Seven Deadly Sins - Studio 83
TASTE website - New Media
Sowetan Live - Avusa Media LIVE
Sarie.com - Media24

Interface, interaction, navigation
VW Polo GTI Date Drive Campaign - Ogilvy Interactive Cape Town
Indaba Touch Table - Gloo Digital Design and Pixel Project
The Musica Flo Browser - HelloComputer
BP Ultimate Ride 2 - HelloComputer

Graphic design, illustration, animation
VW Polo GTI Date Drive Campaign - Ogilvy Interactive Cape Town
The Musica Flo Browser - HelloComputer
Computicket.mobi - Prezence Digital
BP Ultimate Score - HelloComputer
Kruger Gold Rush - Gloo Digital Design
Android Characters - Trigger/Isobar

BMusic / sound design
There are no finalists in this category

Tech. innovation
Indaba Touch Table - Gloo Digital Design and Pixel Project
BP Ultimate Ride 2 - HelloComputer
The Musica Flo Browser - HelloComputer
Hyundai Freedrive - HelloComputer

Individual and Team awards

Best Editorial Team
News24 - News24
The Daily Maverick - The Daily Maverick
Sowetan LIVE - Avusa Media LIVE

Best digital advertising sales team
Dash of Lime - Primedia Online
Team eType - eType SA
Habari Media - Habari Media
Apurimac Media Sales Team - Apurimac Media
AdDynamo - AdDynamo
Digitalmark - Digitalmark

Best digital editorial individual
Makgale Tema - NATIVE
Gemma Wilkie - NATIVE
Maryke Cumpsty - Sarie
Stephen Grootes - The Daily Maverick
Kevin Bloom - The Daily Maverick
Phillip de Wet - The Daily Maverick

Best creative
Andrew Kirkby - Quirk

Best creative director
Adam Whitehouse - NATIVE
Simon Spreckley - HelloComputer

Best media planner
Andre Britz - Quirk
Jennifer Grace - NATIVE
Michelle Pearman - DigiVOX
Chanal Mackay - Acceleration Media

Best social media marketer
Melissa Attree - Melissa Attree
Suzanne Stokes - MWEB
Landi Groenewald - DigiVOX

Best paid search marketer
Jon Attwell - Quirk
Andre van Niekerk - Acceleration

Best copywriter/content writer
Sarah Manners - Quirk

Best intern/student
Yannick Pian, Naomi Bossert, Neil Atkinson (Team Entry) - The Red and Yellow School
Danielle Bates - Quirk
Yannick Pian - The Red and Yellow School
Zoe McLean - The Red and Yellow School
Stacey Rumble - BrandsEye

Achievements and special honours

Best agency
Trigger/Isobar
DigiVOX
NATIVE
Quirk
Gloo Digital Design
Hello Computer

Best publishing house
24.com
Associated Magazines

Best individual contribution to SA DM&ampM
Josh Adler
Nikki Cockcroft
Andrea Mitchell
Tim Bishop
Zibusiso Mkhwanazi
Jason Xenopoulos

The final judging takes place on 5 and 6 November before the awards ceremony on 10 November. Winners will be announced at the prestigious ceremony, which is taking place at Pigalle in Cape Town. The MC’s for the awards are 5fm’s Simon Dingle and Anele Madoda and guests will be entertained by Plush and DJ Dino Moran. There are a limited number of tickets left. They are R750 each and can be booked via the website

The Bookmarks workshops take place on 8 and 9 November in Johannesburg and Cape Town respectively. Both events are from 8:30 to 13:00. Tickets cost R450.00 and bookings can be made on the website.

For more information on The Bookmarks please contact: Theresa Vitale on 011 454 3534, tvitale@dmma.co.za or Steph Powell on 072 197 1843, spowell@dmma.co.za or use Twitter (please use #Bookmarks2011) or Facebook.

Tagged Publications:

MAIL & GUARDIAN MAIL & GUARDIAN News24.com - News24 News24.com - News24 Sowetanlive.co.za - Sowetan Live Sowetanlive.co.za - Sowetan Live Timeslive.co.za - Times Live Timeslive.co.za - Times Live Health24.com - Health 24 Health24.com - Health 24 Sarie.com - Sarie Sarie.com - Sarie Channel24.co.za - Channel 24 Channel24.co.za - Channel 24 Thedailymaverick.co.za - The Daily Maverick Thedailymaverick.co.za - The Daily Maverick Visi.co.za - Visi Visi.co.za - Visi Food24.com - Food 24 Food24.com - Food 24 Soccerladuma.co.za - Soccer Laduma Soccerladuma.co.za - Soccer Laduma

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