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Red & Yellow and <i>Loeries</i> launch online education platform

Red & Yellow and Loeries launch online education platform

Marketing

The Red & Yellow Creative School of Business (Red & Yellow) and the Loerie Awards have announced Loeries Learning, an online education platform aimed at empowering professionals in the advertising industry.

 
Red & Yellow and The Loeries announce online education platform
Red & Yellow
Red & Yellow Creative School of Business
Loerie Awards
The Loeries
Loeries
Loeries Learning
Online education platform
Red & Yellow learning platform
Red & Yellow expands to Dubai
Advertising
Advertising industry
Marketing
Empowering professionals in the advertising industry

Unleashing the power of African creativity: a time to lead with pride

Unleashing the power of African creativity: a time to lead with pride

Marketing

In recent years, the world has witnessed a remarkable shift in the global creative landscape, with African creativity emerging as a powerful force to be reckoned with, says Raymond Langa, group chief executive of Leagas Delaney South Africa. 

 
Unleashing the power of African creativity a time to lead with pride
Unleashing the power of African creativity
The power of African creativity
African creativity
Creativity
African creative landscape
Global creative landscape
Shift in the creative landscape
Raymond Langa
Group chief executive of Leagas Delaney South Africa
Leagas Delaney South Africa
Leagas Delaney group

Branded merchandise and gifting trends in 2024

Branded merchandise and gifting trends in 2024

Marketing

The field of branded merchandise, apparel and gifting is experiencing robust growth as brands intensify their efforts to capture attention and loyalty in an increasingly competitive market landscape, says the team at Barron. 

 
Branded merchandise and gifting trends in 2024
Branded merchandise
Merchandise
Gifting trends
Gifting trends in 2024
Branded merchandise in 2024
Branded merchandise trends
Marketing
Marketing landscape
Casual and comfortable styles
Customisation
Sustainable materials
Functionality
Tech integration in gifting
Personalisation
Barron
Barron South Africa
Barron products

The risks of AI-generated content in PR

The risks of AI-generated content in PR

Publicity

There is no doubt that AI is — and will continue to — play an important role in supporting public relations (PR), says DUO Marketing + Communication's CEO Judith Middleton. The CEO adds that PR efficacy, however, relies heavily on the trust of the media and its readers; if AI-generated content is passed off as original, it breaks all trust and can have serious consequences.

 
The risks of AI-generated content in PR
AI
AI generated content
AI in PR
AI in public relations
PR
Public relations
AI and PR
Supporting public relations

Global <i>ADC</i> 103<sup>rd</sup> <i>Annual Awards</i> finalists announced

Global ADC 103rd Annual Awards finalists announced

Marketing

The One Club for Creativity has announced the finalist entries for the global ADC 103rd Annual Awards. A pair of agencies lead the world with 21 finalists each. One is Rethink Toronto / Montreal / Vancouver, whose total includes eight finalists for Kraft Heinz 'Heinz Ketchup Fraud', and five for 'Coors Light — Hits The Spot' on behalf of Coors Light.

 
Global ADC 103rd Annual Awards finalists announced
ADC
ADC awards
2024 ADC awards
ADC award finalist
ADC award finalists
The One Club
The One Club for Creativity
Marketing
Marketing awards

Four types of PR content [Infographic]

Four types of PR content [Infographic]

Publicity

When people think of PR, they mostly think of press releases and crisis management. But truthfully, there is so much more that PR comprises to help businesses grow and reach their goals. In this piece, we will explore four types of content that PRs use to help brands reach their business objectives.

 
Four types of PR content
Types of content in PR
PR content
Informational interviews
Podcasts for PRs
Feature article for PR
Press mentions
How to become a thought leader in PR
Content strategy
PR content strategy

UJ and Razor partner to reframe the future skills

UJ and Razor partner to reframe the future skills

Publicity

Razor PR, a globally award-winning public relations and reputation management agency of M&C Saatchi Group South Africa, and the University of Johannesburg (UJ) have agreed to a multi-year partnership to address the future skills needed by strategic communications graduates entering the working world.  

 
UJ and Razor partner to reframe the future skills
UJ
Razor
Razor PR
Public relations
Public relations agency
Reputation management
M&C Saatchi
University of Johannesburg

DSTv creates SA's largest highway billboard

DSTv creates SA's largest highway billboard

Marketing

DSTv has announced that it has created South Africa's largest highway billboard for Chasing the Sun 2, the documentary about the Springboks' journey to their fourth Rugby World Cup win.  

 
DSTv creates SA's largest highway billboard
DSTv
Highway billboard
Largest highway billboard
SA's largest highway billboard
Billboard
Rugby World Cup
Springboks
Chasing the Sun 2
Epic Outdoor

Salesforce announces AI and automation capabilities for public sector

Salesforce announces AI and automation capabilities for public sector

Marketing

Salesforce has announced Public Sector Einstein 1 for Service, including CRM, trusted AI and data capabilities to help government employees automate administrative tasks and provide faster service to constituents.

 
Salesforce announces AI and automation capabilities for public sector
Salesforce
AI
Artificial Intelligence
AI and automation capabilities
AI and automation capabilities for public sector
Public sector
AI and data capabilities
AI and data capabilities for public sector

GWF celebrates tangible coding apps giving rural children the chance to programme offline

GWF celebrates tangible coding apps giving rural children the chance to programme offline

Publicity

The Good Work Foundation (GWF) has announced that opening children's minds to the joy of coding doesn't depend on having computers, high-speed WiFi or teachers with degrees in programming. 

 
GWF announces tangible coding apps give rural children the chance to programme offline
Good Work Foundation
GWF
Tangible coding apps
Coding apps
Coding
Programming
Coding programming
Programming for children
Coding programmes for children
Coding programmes for rural kids
Coding and robotics offerings for children
Coding you can touch
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