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New Eat Out website goes live

Published: 4 June 2012

The recent announcement by New Media of the Eat In and Eat Out brand merger culminated on Friday, 1 June with the launch of the new Eat Out website, www.eatout.co.za.

The renewed and inclusive Eat Out brand combines Eat In and Eat Out content to provide users and readers the best possible food experience.

Says Anelde Greeff, content director of both brands: “With the incorporation of Eat In elements, the renewed Eat Out brand is richer in content and experience, and incorporates anything and everything to do with food.”

Greeff recently broke the news that there will be two additional sections to the new website, namely Stores & Markets and Recipes & Chefs. Users will be able to search for stores and markets as they do for restaurants, and selected news and features will appear in the News Flash. Delicious recipes will also be a regular feature highlighted on the homepage for easy access.

Eat In visitors will be redirected to the new Eat Out website and offered an invitation to subscribe to the weekly newsletter, join the Eat Out Facebook page (www.facebook.com/EatOutMag), follow Eat Out on Twitter (@Eat_Out) and keep up with the brand on Pinterest (Pinterest.com/eatout).

Eat Out and Eat In fans can currently get involved with the merger via Facebook. The Eat Out team is inviting fans to participate by sending their ideas for a slogan for the new Eat Out before 31 May. There is an interactive voting mechanism and the winning slogan will be announced in the week commencing 11 June 2012. The new iPad is on the table as the prize for the slogan selected by the Eat Out editorial team.

Visit www.eatout.co.za and enter the competition before the end of May 2012 on Facebook.
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