MASSIV 3GTV recently announced their regional content offerings in May 2012, through partnerships with Soweto TV, 1KZN TV, Bay TV and Cape TV. This move was in reaction to consumer need for relevant and regional content and catered aptly for audience demand. The recently concluded deals with print partners New Age and Kick Off further extend and strengthen this objective through the syndication of daily content in the areas of news and soccer.

“The move forward is the first of its kind in South Africa and will allow for more effective communication and commuter interaction to 4.3-million monthly viewers,” notes Greg Bruwer from MASSIV 3GTV.

The New Age newspaper will, in essence, sponsor daily news headlines, and be featured in a branded framework on the MASSIV 3GTV Channel. News is therefore delivered daily from a credible brand. The deal carries mutual benefit for the media owners.

“It’s a partnership of equals and a mutually beneficial tie-up between two streams of media - print and electronic. The common man stands to benefit as he gets the latest update on news, sports and entertainment, all free of cost at his own convenient time. We would love to see it grow to the next level quickly,” comments Nazeem Howa, CEO at TNA.

Soccer news will be sponsored by industry leader Kick Off magazine, with additional synergy from the Kick Off mobi site allowing commuters an additional area of interaction and engagement.

“Kick Off is extremely pleased to be teaming up with Massiv 3G TV. Kick Off is the unchallenged authority of South African football and we are pleased we can connect with your community, updating them with the latest and most important soccer news and information. I have no doubt that the content will be of great value to football fans travelling to and from work every day,” notes Mark Murphy, associate publisher.

The various partnerships across media providers is a coup in terms of South African media effectively working together for greater brand benefit. The co-operation moves away from a traditional “individual ownership” attitude and allows involved parties symbiotic benefit through the sharing of content, brand and platform. This partnership also holds a variety of opportunities for advertisers.

MASSIV 3GTV is the only true commuter television channel in every sense of the word, and a leading innovator of mobile television in South Africa. While others follow, MASSIV 3GTV is breaking seemingly impossible technology and content boundaries by being the first in South Africa to effectively utilise 3G technology, provide daily updated regional content, offer location-based smart ads and provide the advertiser with detailed flighting statistics. MASSIV 3GTV continues to grow its fleet on a national level.

For more information, visit www.facebook.com/massivtv.