Released through Apple App store in October 2011, iMaverick will migrate to a weekly format from its current daily format in response to reader requirements. At the time of launch, iMaverick was the third tablet-only daily ‘newspaper’ in the world that wasn’t underpinned by a physical paper edition.
“iMaverick is characterised by high quality feature pieces and a magazine-style layout that complemented the visual and multi-media features that tablets and smartphones have to offer. But in a world where thinking people are inundated with information and there is massive demands on our audience’s time, we’ve decided to make iMaverick a weekly,” says iMaverick and Daily Maverick editor, Branko Brkic.
iMaverick is created by the team who brings readers Daily Maverick, a game-changing news and analysis site that has achieved phenomenal growth since its launch some two years ago. Daily Maverick is a free online offering, while iMaverick – which will now publish weekly – is an extensive news magazine created by a stable of world-class journalists, authors and photographers.
Contributors include Kevin Bloom whose first book, Ways of Staying, won the 2010 South African Literary Award for literary journalism and was shortlisted for the Alan Paton Award; Greg Marinovich, a Pulitzer Prize-winning photographer and co-author of The Bang Bang Club; and Richard Poplak, author of Ja, No, Man, which was long listed for the Alan Paton Non-Fiction Prize, shortlisted for the University of Johannesburg Literary Award and voted one of the Top-10 books of 2007 by Now Magazine.
“We will continue to provide the analysis and opinion iMaverick has become known for amongst influential people and we’re working hard on the existing format to accommodate the weekly frequency. We’ve listened to our audience, who are mainly decision-makers in business, government and hard core entrepreneurs and realised that amongst all the daily deluge of RSS feeds, twitter, websites and news apps, a weekly publication for download would help them filter out the all the noise and present the hard-hitting issues in a magazine format that is an unparalleled experience to devour.”
CEO, Styli Charalambous says the change will bring a different dimension to the Daily Maverick – iMaverick offering. “We always intended for iMaverick to be a lean-back reading experience in a world of 24-7 news coverage, and we realised that the daily volume of iMaverick was just too much for our time-constrained audience. iMaverick will complement the hugely successful Daily Maverick website, by giving readers a weekly round-up of local, international, business, sport and lifestyle news, accompanied by our usual hard-hitting opinion pieces.”
iMaverick will appear each Wednesday, and is available on all iOS devices such as iPads and iPhones, as well as Android tablets and smartphones as a subscription-only offering. iMaverick is currently negotiating with current subscribers to convert their subs so that they are in no way compromised by the change.
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