While 2oceansvibe Media waits for completion of the audit, it adds that it knows a few things for certain.
The 2oceansvibe Radio
smartphone app (available on iOS, BlackBerry, and Android) has been downloaded over 45 000 times. In the last month, 2oceansvibe News has had a total audience of 247 000 unique readers (Google Analytics). Meanwhile, a recent survey of 1 035 2oceansvibe News readers indicated that 77% of the survey participants listen to the radio station.
Additionally, the 2oceansvibe Radio website had multiple visits from 22 000 unique people between January and June. Typical behaviour on the website includes browsing for podcasts, DJ schedules, and show summaries. 2oceansvibe Radio has also been selling advertising since before ‘exact’ listenership figures were served from NetDynamix. Since then, prices haven’t changed.
Media believes that this was possible because of its cross-platform offering, which provides advertisers with a potent, highly-targeted advertising opportunity across four platforms, namely 2oceansvibe News, 2oceansvibe mobi, 2oceansvibe Radio, and 2oceansvibe TV. These offerings are couched in a loyal and engaged social media following via Twitter.
To that end it is pertinent to note that the rate card figures for the ‘value-added’ portions of 2oceansvibe Radio-specific campaigns (including but not limited to banners, podcasts, station and DJ tweets, and promotional posts on 2oceansvibe News) often constitute up to 80% of actual discounted campaign package cost. The cost of these targeted, quantifiable campaigns pales in comparison to the cost of the smallest campaign on mainstream radio.
This offering was and still is available to clients because 2oceansvibe Media has recognised the strategic importance of 2oceansvibe Radio – and every effort was, and still is made to foster interest in what it believes is the most exciting development in South African broadcasting history since Riaan Cruywagen first uttered the words, “Goeie naand.”
2oceansvibe Media added that it intends to continue its mission to challenge the status quo. It added that it remained vehement in the belief that online radio has an extremely bright future – offering listeners a never-before seen level of engagement and specificity of choice.