The popular sites, which include Media Update
, Publicity Update
and Totally Mad
, are relaunching with a completely new look and feel. Totally Mad
has undergone a name change and will now be known as Marketing Update
to create a sense of uniformity across the Updates. While the overall objectives of the Updates have not changed, the consumer can enjoy a fresh new design and a more user-friendly site.
Incorporating new features, the new Updates sites will soon have a creative space, ‘Behind the Ad’, and a featured product section. In addition to this; there will be compatibility with smart phones and iPads, improved search functionality and an interactive comments section. More focus has been put on the visual elements of the sites and the gallery section has experienced a facelift. Fresh colours and updated logos give the sites a modern, edgy feel.
Newsclip corporate creative communications manager, Artwell Nwaila believes it was time for a change: “Our product readership has grown substantially and the way our readers consume content has changed too. We needed to fulfill this demand by providing iPhone and iPad websites.” The actual rebrand in itself is another way of bringing the Updates brand into the future, he adds.
What do you think of the new sites? Email the Updates team at firstname.lastname@example.org