The new format features a new masthead, different size, paper selection (which changes throughout the magazine to give readers an exciting tactile experience) and visually impactful graphic language - all part of the redesign of the magazine by Durban-based graphic art talent and indie publisher Garth Walker.
Walker worked with VISI
editor Sumien Brink to develop the new look in synch with New Media’s strategy for VISI
, which is to reinvigorate the award-winning design and decor magazine with refreshed graphics and content, as well as a new print schedule. Four bumper seasonal issues and two special interest editions of VISI
will be published per year.
Brink adds: “In our ’33 Reasons to Still Love VISI
’ feature, we wanted to highlight the top reasons why VISI
is still everybody’s favourite design mag, but I have to say that in this stunning issue, there are far more than 33 reasons to love VISI
Seventy pages of magnificent and diverse houses feature upfront in the issue, from an artist’s home on the banks of the Crocodile River to Frank Lloyd Wright-inspired family home in Cape Town. As VISI
recognizes that for many, pets are people too, the magazine delves beyond the human to the home of globetrotting Cape Town-based dog Oscar, and touts a host of the latest chic doggie sleeping solutions and paraphernalia to match. Beyond the visual indulgence, the issue explores the true meaning of ‘home’ with insightful essays by top South African literary voices Andrew Brown, Hawa Golakia, Michiel Heyns, Cynthia Jele, Malibongwe Tyilo and Ivan Vladislavic, who are the first in an impressive line-up of top-notch talent to be featured in forthcoming VISI
’s reputation as a true trendsetter both for its own imaginative design as well as its coverage of the dynamic South African design market has helped garner multiple awards, and continues to attract prestigious lifestyle and service brands as advertisers to the magazine. Local and international companies of style and stature have provided over 60 pages of advertising support in the current 196-page rebooted issue - from SMEG and Paul Smith to Antoni Associates, from Investec to Volvo – all recognising VISI
as the ideal medium for marketing household appliances and furnishings to luxury items, financial services and cars.
For more information, log onto www.visi.co.za
or follow @VISI_Mag