This comes after the company secured rights to distribute the Olympic Games with partnerships with some of the continent’s leading network operators and ISP’s. All content is free access, meaning the content is openly available in Africa excluding South Africa.

Octagon is the global sports and entertainment content marketing arm of the Interpublic Group of Companies and a pioneer and thought leader in sports and music and entertainment sponsorship consulting, athlete and personality representation and management, talent procurement, event management and hospitality. The meTVafrica platform is a content aggregation VOD platform that allows for the distribution of professionally made video content on the internet.

Octagon says it is committed to providing relevant programming for audiences across the continent on a platform that they can access at the touch of a button. Jonathan Riley, the head of Sales and Broadcasting Media at Octagon says the IOC has been very supportive through this process.

“We’re very much looking forward to bringing African audiences the best possible content because we want to ensure that they don’t miss a moment of the riveting highlights from the Games,” said Riley. "Every effort will be made to ensure that key sports or disciplines will be featured and the content will focus on a number of sports including, athletics, boxing, football, basketball, and swimming,” he said. He said that this would however be subject to the African sides’/athletes’ qualification.

The highlights offer commenced from 25 July and ends on 12 August. The system to access these packages is 'video on demand' and all content will sit on these platforms for the duration of the Olympic Games

For desktop or laptop access, click through to www.metvsport.com. For mobile phone access, click through to www.metvsport.mobi.

Octagon through meTVafrica shall provide a minimum of 15 highlight clips per day; coverage of all 'short' finals; goal clips and or summaries from the bulk of all football matches

Octagon in conjunction with meTVafrica has to date secured partnerships with two network operators in Kenya Orange and Airtel through Sematel, including one network operator PulaWorx International (Botswana). In terms of ISPs, Uhuru One (Dar es Salaam, Tanzania), currently boasts the largest seamless Pay as You Go Wi-Fi Mesh network in Sub-Saharan Africa. iBurst Africa (Ghana, DRC, Ghana, Mozambique) is another ISP that the company has partnered with.

With an estimated 84 million handsets capable of using the internet in Africa, meTVafrica is shattering all the conventional notions of what broadcasting should be and shifting the way our generation accesses video content that’s constantly evolving with technology.

For further information phone Alison Lurie on +27 21 486 6000 or email her at alison.lurie@octagon.com