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Pick ‘n Pay Fresh Living wins big at the 2012 PICA Awards

Published: 19 November 2012

Pick ‘n Pay Fresh Living, SA’s top selling food magazine, has announced that they were one of the big winners at the annual PICA Awards held on Thursday, 15 November, at Emperors Palace, Johannesburg.

Pick ‘n Pay <i>Fresh Living</i> wins big at the 2012 <i>PICA Awards</i>
Produced by John Brown Media for the retailer, Fresh Living magazine scooped four of the most prestigious awards – Best Supplement for ‘Wonderful World of Green’, Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.

“This is such an incredible achievement for the talented Fresh Living team and their brilliant editor, Justine. We’re very proud of the team for their unwavering hard work and creativity which results in issues packed with food inspiration, practical lifestyle tips, must-have info and of course delicious recipes for the South African family,” commented Lani Carstens, MD of John Brown Media.

The judges unanimously agreed that Fresh Living was a standout, clearly understanding and delivering on its brief from the client. They commented: “Fresh Living admirably succeed in the challenging task of appealing to the diverse and broad demographic of Pick ‘n Pay shoppers. The magazine has stood the test of time, with a relatively stable circulation and advertising revenue growth of 71% since 2009/10.”

Fresh Living was first launched in South Africa in 2007 with well-known, inimitable food personality, Justine Drake at the helm. Five years on, she continues to build the titles’ reputation in the industry, offering loyal readers beautifully produced local content and total relevance from cover to cover. While the magazine’s focal point remains fresh food, the revived look (launched earlier this year) also gives readers a peek into Pick n Pay’s extensive product offering.

Carstens continued, “We were informed last night that this year’s PICA Awards received a record number of entries, which makes these achievements even more significant for our team.”

Annually, the PICA Awards recognise and reward those who make publishing their business, combing beautiful images, words, productions and designs to create a product worth of publishing. Hosted by the Magazine Publishers Association of South Africa (MPASA), they acknowledge standards of editorial excellence in the South African magazine industry.

In building the Fresh Living brand locally, John Brown Media has employed a 360 degree approach, touching on every aspect of consumer engagement. From print to digital, innovation has allowed John Brown Media to extend their offering to include all Pick ‘n Pay staff communication, reader events, the management over the Fresh Living online network and their supplements – which was also recognised for an Award last night.

The December issue of Pick ‘n Pay Fresh Living will be available on shelves from Wednesday, 21 November.
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