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Red Ribbon Communications elevates brand recognition in renewable energy sector

Red Ribbon Communications elevates brand recognition in renewable energy sector

Publicity

Red Ribbon Communications, a leading PR agency specialising in tech PR and sustainability, has announced that it has reached a significant milestone through its collaboration with Rubicon, a leading South African sustainable technology provider. The strategic partnership solidified Red Ribbon's position as an expert in providing PR services to renewable energy solutions.

 
Red Ribbon Communications elevates brand recognition in renewable energy sector
Rubicon
PR
Public Relations
Sustainability
PR and sustainability
Red Ribbon Communications
Brand recognition
Renewable energy sector
Renewable energy

Revealing details of media diplomacy — in 300 words or less

Revealing details of media diplomacy — in 300 words or less

Media

The media is a pretty big deal. Since we are in the digital age, the media is on our TVs, phones and whatever hardcopy you choose to read. That means it is either a diplomat's best friend or the absolute bain of their existence when it comes to diplomacy. But what is media diplomacy? 

 
Diplomacy
Media and diplomacy
What role does the media play in diplomacy
How does the media get involved in diplomacy
Media
Diplomacy and journalism
How the media helps with diplomacy
How can the media help with diplomacy
Media diplomacy

Applications open for ACA Women in Leadership Programme intake

Applications open for ACA Women in Leadership Programme intake

Marketing

The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance have announce the launch of the fourth intake of the ACA Women in Leadership programme. This initiative aims to champion transformation in the advertising, marketing and communication industry with a specific focus on promoting gender equality and empowering women to drive meaningful change.

 
Applications open for ACA Women in Leadership Programme intake
ACA
Association for Communication and Advertising
Women in Leadership
Women in Leadership Programme
ACA Women in Leadership Programme
Marketing
Communication industry
Gender equality
Empowering women
Drive meaningful change

How to make it in Africa

How to make it in Africa

Marketing

Whether Showmax will deliver on its promise to "change the game of streaming in Africa" remains to be seen, but so far the new version of the streamer, which launched in February 2024, has been embraced by South Africans, says Leslie Adams, sales director at streaming experts Reach Africa.

 
How to make it in Africa
Streaming in Africa
Streaming platforms
Streaming in SA
Streaming platforms in South Africa
Showmax
New version Showmax
Leslie Adams
Reach Africa

Red & Yellow and <i>Loeries</i> launch online education platform

Red & Yellow and Loeries launch online education platform

Marketing

The Red & Yellow Creative School of Business (Red & Yellow) and the Loerie Awards have announced Loeries Learning, an online education platform aimed at empowering professionals in the advertising industry.

 
Red & Yellow and The Loeries announce online education platform
Red & Yellow
Red & Yellow Creative School of Business
Loerie Awards
The Loeries
Loeries
Loeries Learning
Online education platform
Red & Yellow learning platform
Red & Yellow expands to Dubai
Advertising
Advertising industry
Marketing
Empowering professionals in the advertising industry

Unleashing the power of African creativity: a time to lead with pride

Unleashing the power of African creativity: a time to lead with pride

Marketing

In recent years, the world has witnessed a remarkable shift in the global creative landscape, with African creativity emerging as a powerful force to be reckoned with, says Raymond Langa, group chief executive of Leagas Delaney South Africa. 

 
Unleashing the power of African creativity a time to lead with pride
Unleashing the power of African creativity
The power of African creativity
African creativity
Creativity
African creative landscape
Global creative landscape
Shift in the creative landscape
Raymond Langa
Group chief executive of Leagas Delaney South Africa
Leagas Delaney South Africa
Leagas Delaney group

Branded merchandise and gifting trends in 2024

Branded merchandise and gifting trends in 2024

Marketing

The field of branded merchandise, apparel and gifting is experiencing robust growth as brands intensify their efforts to capture attention and loyalty in an increasingly competitive market landscape, says the team at Barron. 

 
Branded merchandise and gifting trends in 2024
Branded merchandise
Merchandise
Gifting trends
Gifting trends in 2024
Branded merchandise in 2024
Branded merchandise trends
Marketing
Marketing landscape
Casual and comfortable styles
Customisation
Sustainable materials
Functionality
Tech integration in gifting
Personalisation
Barron
Barron South Africa
Barron products

The risks of AI-generated content in PR

The risks of AI-generated content in PR

Publicity

There is no doubt that AI is — and will continue to — play an important role in supporting public relations (PR), says DUO Marketing + Communication's CEO Judith Middleton. The CEO adds that PR efficacy, however, relies heavily on the trust of the media and its readers; if AI-generated content is passed off as original, it breaks all trust and can have serious consequences.

 
The risks of AI-generated content in PR
AI
AI generated content
AI in PR
AI in public relations
PR
Public relations
AI and PR
Supporting public relations

Global <i>ADC</i> 103<sup>rd</sup> <i>Annual Awards</i> finalists announced

Global ADC 103rd Annual Awards finalists announced

Marketing

The One Club for Creativity has announced the finalist entries for the global ADC 103rd Annual Awards. A pair of agencies lead the world with 21 finalists each. One is Rethink Toronto / Montreal / Vancouver, whose total includes eight finalists for Kraft Heinz 'Heinz Ketchup Fraud', and five for 'Coors Light — Hits The Spot' on behalf of Coors Light.

 
Global ADC 103rd Annual Awards finalists announced
ADC
ADC awards
2024 ADC awards
ADC award finalist
ADC award finalists
The One Club
The One Club for Creativity
Marketing
Marketing awards

Four types of PR content [Infographic]

Four types of PR content [Infographic]

Publicity

When people think of PR, they mostly think of press releases and crisis management. But truthfully, there is so much more that PR comprises to help businesses grow and reach their goals. In this piece, we will explore four types of content that PRs use to help brands reach their business objectives.

 
Four types of PR content
Types of content in PR
PR content
Informational interviews
Podcasts for PRs
Feature article for PR
Press mentions
How to become a thought leader in PR
Content strategy
PR content strategy
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