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Freelance writing: Generating ideas
Freelance writing: Generating ideas
If you’ve ever worked as a writer, then you’ve bound to have been asked the question: Where do you get your ideas? It’s an all too familiar question. However, being a rather general question, it’s tricky to answer.
12 Jun 2013
Freelance writing: Advice for beginners
Freelance writing: Advice for beginners
So you want to be a freelancer. You’ve weighted up the pros and cons of going down this particular path and decided that yes, you want to take a risk. Now, as much as it can be viewed as a risk, it can also be a very rewarding career.
05 Jun 2013
Blogging for business: Learn from the best company blogs
Blogging for business: Learn from the best company blogs
Wrapping up our theme on blogging and how it can help you and your business, we look at a few of the best corporate blogs and what they are doing. An informative and entertaining blog which makes your company look good should be what you strive for, the question is, how do you get there?
29 May 2013
Blogging for business: Driving traffic to your blog
Blogging for business: Driving traffic to your blog
Blogging is one of the best ways for companies to engage with their clients, while marketing their services. After having created a blog, the next step is to make sure that your intended audience is being reached. Even the most entertaining and informative blog is nothing without readers. Below are some tips on how to drive traffic to your blog.
22 May 2013
Blogging for business: Choosing content for your blog
Blogging for business: Choosing content for your blog
Like it or not, blogs are here to stay. With that in mind, starting and maintaining an informative blog can be a useful tool in your company’s marketing strategy. Following on from last week’s piece which focused on choosing the best blog hosting site, this week we take a look at what to consider when writing the content for your blog.
15 May 2013
Blogging for business: Choosing a hosting site
Blogging for business: Choosing a hosting site
“A blog gives you your own online space where you can tell stories about your life, share insights and opinions about a topic in which you have expertise … or inform clients about your business's successes,” So says writer and software analyst, Jill Duffy. More so, starting a blog could be a refreshing way for you to engage with your target market.
08 May 2013
Reality TV: The state of things in SA
Reality TV: The state of things in SA
Local television producers have gone a long way in trying to emulate the success of international reality TV shows. International television shows such as American Idol and shows similar to Keeping up with the Kardashians have all been replicated here in South Africa. But have they been successful?
24 Apr 2013
Reality TV: Ingredients for a successful show
Reality TV: Ingredients for a successful show
What makes a reality TV show a success? Is it the characters that populate the series such as the Kardashians in Keeping up with the Kardashians or a charismatic host such as Jeff Probst from Survivor? Or is a little more complicated than that?
17 Apr 2013
Reality TV: Is it good or bad for society?
Reality TV: Is it good or bad for society?
Whether we like it or not, reality TV as a form of entertainment is here to stay. The important question is: how exactly is reality TV affecting society?
10 Apr 2013
Reality TV: Is it getting old?
Reality TV: Is it getting old?
The ninth season of SA Idols is almost here. Overseas, its counterpart, American Idol recently celebrated its 10th anniversary. Meanwhile, on local television, the 20th season of The Amazing Race has just started following the end of the 21st season of Survivor. Looking at the numbers behind each series, one could assume that reality TV is alive and well. But is it?
03 Apr 2013
To avoid being sued on social networks, be cautious
To avoid being sued on social networks, be cautious
As more businesses turn to social networks to communicate their message and engage with their consumers, they have to be aware of any potential legal ramifications. Social networks are a public domain where many people have access to businesses information. Therefore, much caution needs to be taken when communicating via social media.
27 Mar 2013
Media on the move
Media on the move
Media which specifically targets people who are ‘on the move’ is increasingly being utilised in public spaces. Companies need to smarten up about the way in which they approach media which targets the general public. Below are a few examples of media companies which are taking advantage of audiences driving to work, waiting in airport lounges or commuting via the train.
20 Mar 2013
Do South Africans spend more time online than off?
Do South Africans spend more time online than off?
Online platforms have become such a common place for people around the world. And, with mobile technology such as smart-phones allowing easy access to the internet, we can get hold of almost anything. This leads to a question: are South Africans spending more time online than on any other media platform?
13 Mar 2013
Managing media fragmentation
Managing media fragmentation
Media fragmentation has become a common occurrence within the marketing and advertising industries. Referred to as the extensive availability of media platforms, it forces marketers to use as many types of media as possible to reach their target market. This fragmentation, however, has caused a loss of control, and with that, some challenges.
06 Mar 2013
SABC3: Commercial revenue generator or a money drain?
SABC3: Commercial revenue generator or a money drain?
The SABC TV network consists of three channels, the third of which, SABC3, functions as a revenue generator for the first two, which broadcast mostly developmental content. Yet given SABC TV’s recent ongoing financial crisis, one needs to ask how effective it is in generating revenue.
27 Feb 2013
Awaiting the coming of Digital Terrestrial Television
Awaiting the coming of Digital Terrestrial Television
The SABC, e.tv and M-Net have long been preparing consumers for their move from analogue broadcast to Digital Terrestrial Television (DTT). The Department of Communications initially stated, via their website, www.godigitalsa.co.za, that DTT would be available to the public in 2010, yet three years on – we still await the digital transformation.
20 Feb 2013
Is the SABC the people’s broadcaster or a government mouthpiece?
Is the SABC the people’s broadcaster or a government mouthpiece?
South Africa’s public broadcasting organisation, the SABC, has come a long way since its days as the Apartheid-era government mouthpiece. It is still the foremost commercial broadcaster organisation in South Africa, boasting three television channels. The question which we are asking is: does SABC television serve the people or is it still a government mouthpiece?
13 Feb 2013
Using <i>Instagram</i> for your business
Using Instagram for your business
Instagram has become a social network in itself and brings with it visual elements for people to express their creativity and share their interests. It allows users to follow other users' photo streams as they post, which contributes to this social involvement. Today, businesses are embracing this new photo application in more ways than one.
06 Feb 2013
Apps to make social networking easier
Apps to make social networking easier
Social Networking has become more than just a platform for keeping in touch with friends and family. Today, businesses rely on these platforms for marketing purposes as well. For this reason, having five Facebook pages and a Twitter account for one company as an example, may become difficult to control.
30 Jan 2013
Staying on top in the radio industry
Staying on top in the radio industry
With the radio industry in South Africa being a competitive one, top radio stations such as 94.7 Highveld Stereo, 5FM, Jacaranda FM, and Talk Radio 702 have to stay relevant to keep up their listenership. So what elements will have an effect on this?
24 Jan 2013

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