Inghudu is more than a bottle; it evokes an emotion because people who relate to the word relive memories through the song.
DJ Sabby describes this song as a different sound compared to what is currently popular in the South African music industry. He firmly believes that as South Africans, we need to make music that our people can relate to.
“This is my fourth single which I am very excited about. I decided to make a song that South Africans can relate to. This song is fresh and authentic. I worked with some really good musicians such as Red Button, Jovislash and the late Flabba. I have been working with Jovislash for years now because I believe in his talent. He can rap in a variety of languages and on this particular song, he raps in Sesotho. Unfortunately, we didn’t get a chance to finish what we started with Flabba so what he already did on the track is what we had to work with and the end result was amazing,” says DJ Sabby.
“I wanted rappers that would get my message across without making it seem like they are trying too hard to relate to the concept. Red Button is impeccable with his ‘Vernac’ style of rapping which you will take note of when listening to the song,” says DJ Sabby.
Besides hosting a variety of single release parties in different areas, DJ Sabby is due to release a ‘Behind the scenes’ documentary on his new single as well.
Watch a behind the scenes clip
here.
For more information, connect with DJ Sabby on
Facebook or on
Twitter using the #inghudu hashtag.