Dawn Laughton has been appointed as the new marketing manager for Triumph South Africa, the world’s leading lingerie brand.

Based in Cape Town at Triumph’s new premises in Montague Gardens, Laughton is responsible for the development and implementation of marketing strategies to increase awareness of the Triumph and Sloggi lingerie brands and in so doing, driving the growth of these two established brands locally.

Laughton is currently studying a B.com degree and was previously the Senior Product Manager at Triumph where her responsibility included range building for Triumph (select categories) and Sloggi in South Africa.

Laughton is passionate about what she does, “I’m interested in beauty, form & function. Everyday I have the opportunity to make a woman’s day by offering her the right lingerie.”

During her free time, Laughton is learning to speak Spanish and enjoys running and gym to keep fit. Her other interests include photography.