The National Department of Housing selected Primedia Outdoor to get its message across to pinpointed target audiences quickly and effectively with a national transit shelter advertising campaign on the Outdoor media giant’s proven media platform.

The message, “2.7-million houses in 14 years. 13-million people in subsidised houses,” is, and has been, highly visible on over 200 of Primedia Outdoor’s strategically located transit shelter sites around the country,” confirms Richard Bode, Sales and Marketing Executive of Primedia Outdoor.

Excellent creative, positioned on all sides of each shelter, drew and held consumer attention while they were waiting for buses, delivering significant dwell time inside the shelters to absorb the message.

“An added advantage of Primedia Outdoor’s shelter advertising platform is its ability to draw the interest of passing commuters and pedestrians, and not only consumers waiting to catch buses,” concludes Bode.