Motorists just can't miss the vibrant; brightly lit; pink and blue striped Nokia Music Store promotions strategically located on Primedia Outdoor's Digital Network situated on major arterials leading in and out of Sandton.
"The escalating popularity of Digital Outdoor is based on its distinctive ability to enable advertisers achieve high-impact, high-resolution outdoor communication with added benefits," says Mzi Deliwe, Sales and Marketing Executive of Primedia Outdoor.
Nokia Music Store's powerful payoff line, 'Music that's always in stock. Believe it,' intrigues consumers and focuses them on their choice of music.
"While the innovative creative catches attention, the grid-locked traffic routes ensure the target market, occupants of virtually stalled vehicles, have more than enough time to absorb the message and take note of the clearly visible web address where they can download music and gather more information," Deliwe concludes.
For further details, visit
www.primeoutdoor.co.za.