Sports fans can raise a cheer (or a glass or three) to the new Super Saturday Citizen, officially kicking off on 23 January 2010.

This new look, sports driven, Super Saturday Citizen - aimed at South Africa’s passionate sporting market - will be serving up a sport fanatic’s perfect news mix every Saturday , in an easy to read tabloid format.

This 'game on' sports product will include in-depth sports news; reviews; interviews; polls; betting odds; extended horse racing coverage; not to mention columns by expert commentators, such as cricketing great, Neil McKenzie, and former Bok coach, Jake White. In addition, a 16-page pull out entertainment section, jam-packed with sports schedules and entertainment news, is part of this pumped –up package.

Editor, Trevor Stevens, has promised a read every bit as exciting as the most nail-biting finish to a sporting event.

“What with the kick-off to the 2010 FIFA World Cup less than 140 days away; the Super 14 rugby; Absa Premiership; and cricket tours to India and the West Indies, we’re not going to let our readers miss a single goal; run; or drop kick,” said Stevens.

“There’s no better time to be launching a vibrant; on the ball; sports driven newspaper that will give fans all the latest sporting news; results; standings; trivia; and statistics – in addition to analysis by expert commentators.”

The Super Saturday Citizen also kicks off with an exciting cash giveaway of R75 000 (sponsored by Budget Insurance Brokers), which will just add to that touch down feel for the readers.

Despite the Super Saturday Citizen being the must-have newspaper for sports enthusiasts, it will remain popular with its other readers who can count on staying in touch with all the news that counts; business; pets; the joburg citiguide; and plenty of in-depth reporting.

"This is one newspaper that simply can’t be missed," says Stevens.

The sports driven Super Saturday Citizen is the latest innovation from the The Citizen stable aimed at improving the reader experience, as it comes close on the heels of its decision to drop its Monday to Friday price from R4.50 to R3.00.

Super Saturday Citizen – the sports fanatic's perfect mix of sports news
available every saturday from 23 January.