With auditions currently underway around the country, talented wannabes will have the chance to get their hands on funky Lunch Bar gear and delicious chocolate hampers, as the Lunch Bar crew entertain the crowds waiting in hope outside the audition venues. From belly dancers to groovy singers, Lunch Bar will be with the contestants every step of the way, even providing contestants an opportunity to warm up with a stage outside the queuing area.
“Lunch Bar is all about unearthing unique talent in ‘ordinary’ people – and
SA’s Got Talent does just that, so we are delighted to be associated with the show once again. We are looking forward to giving ordinary South Africans’ the platform to showcase their hidden talents.” says Mike Middleton, Cadbury Marketing Director.
This year’s sponsorship will be leveraged through a series of new 10-second television ads; sampling at the auditions; as well as digital activations. The brand aims to match on-stage talent with a burst of creative stings and the flighting of the much loved ‘Bear’ and ‘Crutches’ TV commercials.
“Our association with
SA’s Got Talent is an ‘Oviaas’ fit, the first season was a resounding success and placed Lunch Bar in the spotlight, we look forward to what the show will bring this year - who could forget the first season when hearing-impaired Darren Rajbal danced his way to glory and impressed the nation with his incredible talent. We cannot wait to see who has much, much more this time!” concludes Middleton
SA’s Got Talent will be broadcast on SABC2 from 16 September at 19:30, and promises to deliver fun-filled entertainment, showcasing the weird and the wonderful in our diverse nation. Lunch Bar - Oviaas!