“The campaign, titled the Face of Legit, is being advertised in ten of our upmarket Nightlife venues in ladies washrooms only,” says TLC’s Joint MD, Brett Tucker. “The specific medium chosen for this campaign are super sized mirror decals which cover a large portion of the washroom mirrors. As women regularly freshen up and check on hair and make-up, the Face of Legit literally stares back at them, enticing them to also freshen their wardrobe ahead of the festive season.”
The Face of Legit’s secondary aim is to introduce its face behind the campaign, Sade, who features prominently on the creative. The campaign runs for a period of two months in venues which include most top nightlife venues.
For more information about TLC, visit
www.primedia-unlimited.co.za.