Ratlou says that de Charmoy has made great strides in improving the overall performance aspects of Primedia Outdoor since his initial appointment. “Michael has taken a tough stance on the business, and is making positive inroads every month to ensure Primedia Outdoor continues on its upward growth path. The board and I congratulate him on his promotion and wish him every success moving forward.”

On a management level, de Charmoy is supported by outdoor stalwart, Peter Lindstrom, in the position of Sales & Marketing Executive.

De Charmoy is no stranger to the Primedia Group, having taken up the reigns of Chief Executive Officer at Primedia Face to Face in February 2009, when the business unit had lost its way. He re-structured the business, and brought back confidence to the team.