The key to your consumer’s heart is to remember that the marketing world is swiftly expanding and including aspects of marketing that one would never have thought possible a few years ago. This brings into light numerous possibilities for you, in marketing, to reach your consumer on numerous platforms and to effectively engage your consumer in your brand and get them actively involved in your company. To achieve this, it would mean establishing frameworks and policies within your company that promotes interaction between yourself and your customer. The first step would be analysing your customer and monitoring customer behaviour and trends to align your strategies to converge with your customer’s needs and expectations. Thereafter, the ideal platform would be determined for your brand, and a unique as well as effective campaign will be formulated to reach each of your existing and possible consumers in the market. Engagement for your consumers will include platforms such as social media, live events, traditional media and advertisements, sport sponsorship among others and each of these have to be explored to determine which would bring the most exposure to your brand.


With a distinguished panel of speakers



Guy Carter International Marketing Manager, Nandos

Jenny Griesel Marketing Manager, Jacaranda 94.2

Pieter Klerck Senior Manager of Marketing, Communications, Planning and Advertising, Toyota South Africa

Graham Daniel Head of Marketing, Sponsorship Department, Mr. Price

Hans Muhlberg Principal Attorney, Muhlberg Attorneys / Moore Attorneys

Elouise Kelly Chief Marketing Officer, Top TV

Evan Torrance Head of Group Services, Cape Union Mart

Karen Dempers Head Marketing, 24.com

Fiaz Mahomed Chief Executive Officer, Ster-Kinekor

Frank McDouall Managing Director and Founder, Carfind.co.za

Justine Cullinan Marketing Manager, 5FM

Heidi Brauer Executive Head of Group Marketing, Comair Limited (BA and Kulula)

Julio Romo Chairman, Chartered Institute of Public Relations Greater London Group, United Kingdom



Attend this informative event and gain practical insights into:



Assessing your target audience objectively to discover the “type” of customer who makes up your direct market and developing a campaign that will appeal to their unique needs

Integrating social media techniques within your existing marketing strategies to evolve your marketing campaign exponentially

Expanding on experiential marketing and formulating the best recipe for your unique brand

Deciding whether live events, sponsorship deals, social media and other marketing strategies will boost your brand into unmatched success

Attracting customers attention as Nandos does with emotionally charged advertisements and appealing to the customers sentiments with successful advertising campaigns

Discussing the fundamental principles of online marketing and social media to establish a well rounded concept of these entities



To view the program agenda and registration form, please use the following link:



www.marcusevansassets.com/doc/pdfs/Ep_17542.pdf



If the access is denied, please reply to my email and I shall respond as soon as possible.



Ask about our special discounted rates



To register, simply fill in the registration form with credit card details, attention it to Este Prince and fax it to +27 (0)86 634 9688. Alternatively you can scan the completed registration form and send it to me via e-mail [email protected] , by end of business day on the 9th March 2011.