The Assegai Integrated Marketing Awards is South Africa's premier direct marketing award show. The evening affair is dedicated to celebrating the best direct marketers who share in the belief that "winning isn't everything, it's the ONLY thing".

"We are very proud of the recognition from the Direct Marketing Association”, says Warren Moss, founder and CEO of Demographica. “The SA Consumer Initiative is our consumer facing brand and an incredible amount of smart people have put an incredible amount of thinking time into creating relationships with the consumers in our audience. This project is exactly what our competitive advantage is. This award is an awesome achievement for Demographica and opens the door to new business."

Presented by the Direct Marketing Association of South Africa and the South African Post Office, this prestigious event gives recognition to the cream of the direct marketing industry. It celebrates creative and strategic execution of award winning campaigns of the highest calibre in South Africa.

The glamorous gala awards dinner was held at Emperors Palace, Johannesburg on 17 November.