This magazine is the first of its kind in South Africa and features a wide selection of content for its diverse target market. “There is a definite trend which has emerged with the new generation. They consider their sexuality more of a lifestyle than an identity and are moving away from the societal identities of the past,” says
M publisher and editor, Ren Borcherds.
M is set to become the quintessential, trendsetting publication and aims at becoming the authoritative choice for the successful modern South African man through its exceptional design aesthetic, quality content, and distinctive and intelligent attitude.
M’s content focuses on a sexy and sophisticated mix of health, community, lifestyle and entertainment features.
M also aims at becoming the medium of choice for advertisers who wish to have their brands exposed to a very lucrative target market by ensuring that client’s advertising is placed within the relevant section of the magazine and sits alongside only the highest standard of editorial.
In an ever-changing, fast-paced world, success is determined by good choices for positive rewards. Communication is essential. Keeping in tune with the needs of consumers by utilizing the latest trends in communication and technology, whilst always ensuring consumers and advertisers receive the attention they deserve, is the vision and daily mission of
M.
M will offer modern South African men the opportunity to be more open-minded about sexuality and to explore the many sexual alternatives available to them, and hope to assist them in understanding and becoming comfortable with the decisions and choices they make.
M initially launched as a digital magazine at
www.issuu.com/MmagazineZA and has a presence on
Facebook and
Twitter.