Likened to a ‘business class experience’ in cinema offering, Cine Prestige has just opened its doors to the public at The Zone in Rosebank. Ster-Kinekor’s Cine Prestige boasts 38 spacious single recliner leather seats and five double leather recliners for those cosy dates, totalling a seating capacity for 48 patrons. These luxurious seating arrangements allow for generous space between the seats, offering audiences unrivalled comfort and privacy. This seating is superior to a traditional cinema layout and the entire encounter is complemented by an exclusive in-house menu, featuring the finest food and drink. To evoke the visual and auditory senses, the cinema is equipped with a state-of-the-art 3D screen and projection. This, coupled with the powerful digital sound, ensures that the Cine Prestige ‘event’ is akin to nothing local audiences have encountered before.

Prestigious but not out of reach, Cine Prestige offers a unique and luxurious cinema experience at a reasonable price for the movie connoisseur. At only R85 per ticket, Cine Prestige ticket holders can enjoy the ultimate in cinema going while also accessing the exclusive VIP Lounge with dedicated staff, where queuing is a thing of the past. For Ster-Kinekor Movie Club, Discovery Vitality or Edgars Club Card members, the prices start from as little as R42.50 per ticket.

"As the largest cinema entertainment company in the country and as a team who truly love the movies, we are constantly looking for ways to innovate our offerings, ensuring that we deliver top quality products to our valued and equally passionate audience. With the launch of Cine Prestige, we are now able to reach an even wider market and are able to offer something unique and more sophisticated, loosely modelled on similar concepts seen in the UK and Australia," says Fiaz Mahomed, CEO of Ster-Kinekor Theatres.