“These sessions are a great way to interact with our clients while reiterating the most important aspects of media, and how the advertising landscape looks at any particular time,” says Chris Botha, group managing director at The MediaShop. “Practical media training is something that is hard to find. We have a lot of knowledge and resource in this field, and love sharing it with our clients.”

The topics range from basic media 101 to slightly more advanced media knowledge.

The sessions are broken up into training modules that will happen throughout the year. At these sessions clients can not only learn about what’s happening in the industry, but also ask questions, give feedback, and share with each other.

“Our company philosophy is all about mutual learning, and collaboration, and this is the next step in this process. These workshops are hot on the heels of our media owner briefing sessions which have been recently implemented,” says Trish Guilford, associate media director at The MediaShop.

Botha concluded by saying, “The initial response from clients has been amazing. From here on the sky is the limit. We plan to escalate the idea to media owners, creative agencies, and who knows maybe one day we will offer some competition to other media educational houses. For us it is all about partnerships. Once we get all stakeholders in the loop on the same page, we can really achieve collaborative greatness.”

Image caption: In front from the left are Savy Govender, Sherika Rooplal and Lerato Seema (from Mortimer Harvey) and Trish Guilford (associate media director at The MediaShop). At the back is Moti Grauman (digital media manager at The MediaShop).