Marking another high point for the agency and its client, The Mercedes Benz Attention Assist radio campaign was the work of creative duo of Jenny Glover and Brent Singer – the team that won the coveted Cannes Lion Radio Grand Prix last year, also for their work on Mercedes Benz.

“The Yellow Pencil honours work that is outstanding and is recognised the world over as a symbol of the very highest creative achievement,” said executive creative director Rob Mclennan. "‘In book’ work gets featured in the 2012 D&AD annual of the year’s best creative work. Together those are two significant honours and again I must salute fantastic team of Jenny and Brent.”

Now in its 50th year, the D&AD Awards celebrates and nurtures outstanding work in design and advertising and is judged by 250 of the world’s leading creatives.

Net#work BBDO is run from their creative base in Johannesburg by Boniswa Pezisa (managing director), Rob McLennan (executive creative director), Joy Turnbull (deputy managing director), Graeme Jenner (deputy executive creative director) and Tanja Rae (executive electronic producer)

For more information please visit www.youtube.com/watch?v=I__FgoNIzP4 or www.networkbbdo.co.za