Guided holiday operator Trafalgar has launched its new-look website
, offering agents and consumers alike an interactive online resource, with new and improved insider information, community engagement, blog posts and forums for clients who are planning to, or have booked, with Trafalgar.
Based on customer feedback and market research, Trafalgar has developed the website with a special emphasis on community engagement. The site now includes an easily identifiable community page comprising user-friendly forums, blog updates, a photo-sharing section and links to social media platforms.
The new-look site has been developed to complement Trafalgar’s agent website as well as its strong investment in, and commitment to, social media, with links to Trafalgar’s blog, Facebook, Twitter and YouTube pages prominent on the site.
Theresa Szejwallo, managing director of Trafalgar says: “Not only is our community section a fantastic feature, but consultants can also showcase Trafalgar’s unique propositions such as Be My Guest dining and Hidden Treasures through online video footage and content that truly captures the essence of the Trafalgar experience. As the leader in guided holidays, we are constantly evolving and innovating to ensure we remain relevant to consumer and consultants. The new-look website is a wonderful resource for consultants wishing to really bring the Insider experience to life when liaising with prospective clients.”
Another key highlight is strongly-defined information pages noted on the website’s front page, which direct clients to areas of the site depending on which stage of the holiday process they are at, including informative Find Your Trip, Insider Experiences and I’ve Already Booked sections.