The summit aims to provide the very latest best practices and innovations in online marketing. It will also be an opportunity for attendees to share ideas on how best to tackle current marketing challenges.

Globally, digital marketing is set to become a 41-billion dollar industry in 2012 and a key part of any marketing strategy. This is no less true for South Africa where, according to the research by the Digital Media and Marketing Association, local marketers are still coming to grips with some of the implications of the move towards digital and online marketing.

Leonard Rabotapi, marketing and PR manager for Sub Saharan Africa and Israel, encourages marketing professionals from South Africa to attend, “I believe that this event will be of great benefit particularly at a time when the marketing landscape is fast changing – any organisation that wants to remain competitive must employ new and better methods.”

Topics to be covered include how best to engage a diverse audience using a mix of platforms, increase sales conversion ratios, expand digital presence and incorporate social – the fastest growing marketing platform - to maximise overall marketing efforts. There will also be a focus on mobile marketing, which is becoming increasingly significant in the digital marketing mix.

Registration to the event is currently open at the following link: EMEA Adobe Digital Marketing