To support the message of the TVC the creative team at FoxP2 conceptualized an activation to represent the loss and damage that first-on crime scene responders as well as the general public can effect to evidence left at a crime scene. The activation took place on Tuesday morning, 15 May at the Cape Town Train Station and the viral subsequently produced shows, using time-lapse videography of the activation, how the lack of proper preservation of a crime scene can destroy valuable evidence and the chance of a conviction. The video of the
activation has been posted on
YouTube for public viewing.
The activation consisted of a large (8m x 6m) sand box filled with tiny stones of various colours depicting a mug shot of a convict holding up an ID board. This box was placed in the busy open hall area of the Cape Town Metrorail station. Commuters were encouraged to walk over the box, thus blurring the mug shot and making it increasingly difficult to see the convicts’ face. The idea got the public involved in demonstrating how disturbing a crime scene can prevent criminals from being identified.
Commuters walking over the box and disturbing the image were captured using time-lapse video. This was then edited into a viral for use in a campaign over the social media network to spread awareness.