This initiative takes shape in the form of a game in which shoppers seek to find and adopt a baby reindeer by downloading the Cavendish app and then finding clues using floor indicators throughout the centre. Each clue offers an Augmented Reality experience by bringing elements within the game to life through an iPhone, iPad or an Android device.
Once the baby reindeer is found, shoppers can then collect their adoption certificate which will allow them to take their reindeer, as well as the AR experience, home with them. Although aimed at children aged six to 12, the reindeer game promises to wow shoppers of all age groups.
Further to the reindeer game, the app will allow shoppers to play reindeer dress up by applying reindeer antlers, a nose and ears to an image of themselves. This can then be shared to one’s social media sites via the app. Cavendish Square will also be putting a surprise spin on traditional ‘Photos with Santa’ this year for app users utilising AR.
The app is free and can be downloaded by going
here using a mobile web browser.
For more information on events and entertainment at Cavendish Square this festive season, visit
www.cavendish.co.za.