“Woolworths is very much a marketing-led brand, and our sponsorship of the Effective Creativity category at the Loeries underscores our commitment to creativity as a highly effective business tool,” explains Charmaine Huet, group director of Marketing at Woolworths.

The judging panel for the Effective Creativity category includes some of South Africa’s most prominent brand leaders, including the 2011 recipient of the Loeries Marketing Leadership & Innovation Award, Tracy Hirst.

“Creativity is a tool for effective communication, and Woolworths is a brand that understands very well the impact of ideas and innovation on its business,” says Loeries CEO, Andrew Human. “The partnership with Woolworths, a major South African brand, complements Unilever’s recent inclusion as our partner in promoting sustainable marketing with the Ubuntu category.”

For more information, visit www.loeries.com.