Together with Bletchley Park’s PR department, adidas Originals will continue embarking on various campaigns and activations to further strengthen the brand’s positioning in the South African consumer market, and introduce new product ranges throughout the year.
“We’re very pleased to take charge of PR in South Africa for this iconic brand,” says Jonty Fisher, managing director of Bletchley Park. “We not only thrive on creating beautiful solutions for our clients – we also believe that there is something like a perfect client-agency marriage where like-minded brands and people come together to synergistically achieve exceptional work. Since we started working on the adidas Originals account in December, this partnership has been exactly that.”
“It’s the year of the
Superstar for adidas Originals. We kicked 2015 off with a
global brand campaign and a number of
exciting product announcements are coming up throughout the year,” commented Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist.
“Year-on-year growth within the Originals brand has been unprecedented, and we foresee another year of strong growth in the market," commented Brad Stern, adidas senior brand marketing manager. “It was important for us to find an experienced and compatible team that shares the same passion and thinking as we do for the brand. Bletchley Park was a natural choice for us.”