This win includes servicing the Woolworths business in SSA and connecting with Carat Australia on the recently acquired David Jones business. Carat has serviced the business for six years, with the full planning being done by Carat over the last two years.

Speaking about the account win, Quinton Jones, Carat Group managing director SA stated, “We are thrilled to be selected as the media partner for Woolworths going forward. I am very glad that the effort and hard work the team put in has been rewarded with this prestigious win. Carat has had a strong relationship with the Woolworths business and it’s great to be partnering with them, during a time when the business is expanding into Africa and globally. We look forward to doing some amazing work together and helping them redefine media.”

Charmaine Huet, Woolworths marketing group director added “Following a rigorous review process we are delighted to continue our media partnership with Carat, and look forward to pioneering new frontiers within both the ever-converging customer channel landscape, and our own expanding operation. We are confident the combination of insight, innovation and integration demonstrated by the broader Carat team will assist us realise our southern hemisphere ambition.”

"Naturally every agency wants to be part of the Woolworths Growth Plan in the Southern Hemisphere. It’s a home-grown success story that will take the New World Markets by storm. What privilege for Carat, as part of the Dentsu Aegis Network, to be selected as the partner to help provide Scale and Agility in these markets,” said Dawn Rowlands, CEO of Dentsu Aegis Network SSA.

The pitch process ran for the second half of 2014 and saw five agencies pitching to win the business. It was through the innovative vision, dedication and collaboration of the Carat team that they won the business.

For more informatiom about Carat SA, visit www.carat.co.za.