Not only was the agency crowned Sport Agency of the Year, but they also walked away with two other awards, including: Best use of PR in a Sport Campaign for their oca-Cola Craven Week Where Heroes are Made campaign; and Best Sponsorship of a Sport Event or Competition for the adidas Old Mutual Two Oceans Marathon.

The Discovery Sport Industry Awards, which received a record number of entries for the 2015 awards, seeks to recognise and reward the most ground-breaking and innovative marketing, public relations, advertising, community investment and sponsorship work in the South African sports industry, with categories including: Agency of the Year, Sport Brand of the Year, Best use of PR in a Sport Campaign, Best New Sponsorship and Best Integrated Campaign.

Matt Ellenbogen, managing director of Playmakers, comments, “To be recognised as Sport Agency of the Year for the third year in a row is a huge honour. We are really proud of our team and the work that we do, and to receive this award once again is a nod from the industry that we are indeed onto a winning formula.”

Playmakers CEO Richard Dunn says, “To have been shortlisted across so many categories for different client work is a highlight for us. We have been on a tremendous journey as an agency this year and we are fortunate to have the support and backing of some great clients behind us. Great clients breed great work and it’s this belief which inspires us to be creative and push the boundaries. It also gives rise to a level of healthy competition amongst all the Playmakers, as within their teams they strive to do things better, smarter, differently and to deliver exceptional results for our clients.”

Dunn concludes, “Being named the Discovery Sport Agency of the Year once again means that as an agency we are doing something right, which is immensely gratifying.”

The full list of winners for Discovery Sports Industry Awards are listed on the link below is available on the Sport Industry website.