Research conducted by TEAMtalk media over a number of sporting sites during the past three seasons, has shown that engagement levels for fantasy based games are high and that their demand is high.

This type of online game works well on a number of levels. The publisher sites attract fans who, as a result, stay on these sites longer and therefore engage with more information and offers and for the fans themselves, entertainment and enjoyment are derived and they are rewarded with some amazing prizes in the process. Says Tim Satchell, director at TEAMtalk media in London: “We know that fantasy game players are staying on the site for twice as long and coming back more often, so it is a natural progression to create even more engaging content, like the new Fantasy Racing game, and make it available to anyone who wants to play.”

Customised by HoneyKome, also a division of the Ole! Media Group, of which TEAMtalk media is a subsidiary, the game acknowledges this quid pro quo through virtual podium positions and rewards that include unique and coveted prizes. The top prize is a limited edition Lotus F1 Exhaust Lamp worth nearly R20 000, made from the R31 car raced by the Lotus Renault GP team in 2011. Other novel prizes include Kevlar fuel cell key chains, also made from F1 cars raced in the 2008 F1 World Championship, and which will be awarded on a weekly basis.

To win, players pick their ideal team of drivers, constructors and engines, tweaking their choices throughout the season to gain more points. The game is highly social too, with players being able to compete against friends, colleagues, other site users and even the editor’s league.

The season starts on Friday, 13 March so there is no time to waste to join in the fun.

About Ole! Media Group

Ole! Media Group is a dynamic digital media company that specialises in publishing, marketing and advertising solutions for the information age. The Ole! Media Group has a global publishing network and international client base serviced from offices in Cape Town, Johannesburg, London, Australia and now Leeds.

In 2013, Tim Legg and Deseré Orrill amalgamated several companies to form the Ole! Media Group. The group currently comprises: MobiMedia, TEAMtalk media; AddSuite, HoneyKome and LoveDigital.

For more information on Ole! Media Group, visit www.olemediagroup.com.