Due to last year’s success, Listen Up alongside Corporate FUNdamentals, has been subcontracted by Soul Providers to manage the traditional publicity campaign for the SAFTAs 2015.
“Last year we were able to ensure a constant and steady stream of publicity that covered not just the event but other newsworthy angles. This year, even though we have been contracted after the SAFTAs Nominee Announcement event, we anticipate securing great interviews and high quality coverage about this highlight in SA’s film and TV industry calendar,” says Adilia Teixeira Joubert, managing director and accounts manager at Listen Up.
Listen Up secured R27 Million worth of exposure in 2014 for the SAFTAs, a whopping 4.5 times the amount of coverage from the previous year. The client received a massive Return on Investment and we are hoping to see similar results in for the PR this year.
“I feel excited and privileged to be working on the SAFTAs again this year. It was hard work but great fun last year and I look forward to producing another packed schedule of secured interviews for the client,” says Zylvah Makola, publicist at Listen Up.
For more information about Listen Up,
visit their website.