The
company, which prides itself on being an early adopter of digital capabilities,
having taken its business online in 1997, is ceasing its classified print
editions in these two cities to focus exclusively on supporting the growth of
its booming digital operation.
Junk
Mail has seen an increase in online classified advertising since
2009, and is currently carrying more ads than ever, in its 23 years, all coming
from digital,” says Felix Erken, managing director and co-owner of Junk Mail
Publishing.
The
company’s classified print editions enjoyed a phenomenal run of over 20 years,
but its customers’ reliance on print has predictably subsided.
“It’s
time for us to evolve with our growing customer base and continue to invest in
our digital offering in these regions. Our
digital platforms are strongly positioned and we lead in the niche classified
market segments,” adds Erken.
This position is confirmed by Alexa rankings
where the Junk Mail portal is ranked 13th, Job Mail 19th and Auto Mart 47th, based on
traffic.
Continued
investment in the company’s digital platforms is aimed at driving ease of use
as well as cost effective and impactful placement solutions for traders and end
users.
“The
online classified industry is evolving and just as customers have migrated from
print to online, future customer transitions will be from web to mobile,” adds
Erken.
Trade
advertisers too are reaping the benefits of digital advertising. “Digital is
working well for traders and we want to continue to develop a platform that
supports their business needs, and delivers value for money advertising
solutions,” says Erken.
Junk
Mail will however continue its print operation in Gauteng for the
foreseeable future.
“Print
is still strong in the Gauteng region but we are gaining more digital users
every year and our print editions in this region will inevitably cease as the
demand from customers subsides,” concludes Erken.
Junk
Mail Publishing will print its last edition of <i>Cape Ads</i> and
Durban print edition on Thursday, 12 March.