Ireland/Davenport (ID) received a total of six nominations at the 2015 ceremony, reflecting the huge strides the agency has made in the digital environment and providing further proof that digital is fully integrated in their offering to its clients and beyond.
Ireland/Davenport has shown exponential growth in recent years, and becoming fully integrated with a wider choice of offerings has been a key driver for the team that leads the agency. Great leadership is required in order to continually re-invent offerings and provide world-class creative, and testament to this, Ireland/Davenport recently won the Leaders of the Year award at the AdFocus Awards.
“Receiving recognition for great work adds value to the credentials of any agency. Being recognised for digital work, particularly in our case where ID has long been misconceived as a traditional ATL creative agency, is fantastic. This win reflects the total integration of digital into our service offering and we are proud of the recognition that has been bestowed upon over the past number of years. We are both pleased and thankful for the recognition,” says managing director and partner, Susan Napier.
The advertising industry and landscape are changing rapidly, a reality that has been well documented and accepted. The real challenge however is, how best do agencies adapt? The necessity for the industry to embrace this change and make it work for their clients is paramount. Consumers are increasingly engaging with brands in the online space and it is critical that clients are offered the opportunity to engage at all levels with their target market.
“Advertising agencies are best placed to provide a suitable solution to clients when it comes to online marketing in all of its various formats. Great storytelling is at the heart of effective visual communication and the requirement for this is increased in the online world,” says John Davenport, executive creative director at Ireland/Davenport.
“Online content and marketing campaigns are no different to traditional formats such as broadcast, film, print, OOH and activations. Online content cannot be created from a ‘science-first’ approach. This is the context within which successful creative agencies are able to provide an effective and measurable solution,” concludes Davenport.
Ireland/Davenport was recognised as follows:
- Display Advertising - The Unskippable Skip Ad (Silver);
- Microsites – An ordinarily extraordinary South African Adventure Microsite (Joint Entry with Fogg Experiential Design (Bronze); and
- Use of Online Video, Audio and Music - The Walking Dead iPad Activation – (Silver).