Taking place from Sunday, 21 to Saturday, 27 June, the Festival is an opportunity for South Africa to showcase its talent both on the competition side and the jury panel side. Tilly joins a group of individuals carefully selected to represent the rainbow nation in the judging of some of the most revered work in the creative industry.

Tilly began his career at FCB before spending a couple of years at Publicis. He then moved to The Jupiter Drawing Room Cape Town where he was appointed creative director. He returned to Johannesburg to work at TBWA/Gavin Reddy. In 2005, he started up Black River FC.

With 19 years under his belt, Tilly has worked on brands like MINI, Nando’s, Virgin, Toyota, Hyundai, British Airways, Sony Playstation, 1st for Women, BBC, and Mazda, among many others. He has also won several South African and international awards including several Cannes Lions but is most proud of the provocative, sometimes irreverent brand of work his agency Black River FC has become known for.

Cinemark’s Yvonne Diogo says, “It is an absolute honour to have Ahmed Tilly join the jury for the Outdoor category and we are confident that he is going to do an amazing job. All of the selected judges from South Africa this year are sure to do our creative industry serious justice.”