The paint category in South Africa has over the years seen a number of emotive advertising campaigns, and the team at
Ireland/Davenport is excited at the prospect of creating differentiating campaigns for the Plascon brand. “We relish the idea of working with Plascon to create communication that not only repositions the paint category but will also provide Plascon with work that is distinctive and disruptive. We not only aim to distinguish the brand within the category, but separate it from its competitors through innovative creative communication,” says Ireland/Davenport MD, Sue Napier.
It takes a bold client to allow great work and the team at Plascon have provided the agency with a blank canvas on which to create something extraordinary. “Plascon indicated their openness to new and creative ideas and are a fantastic team to work with.” concludes Napier.
Alex Coggins, Brand Marketing executive at Plascon concludes: “In a very short period the team at Ireland Davenport have gained a deep understanding of our category and our brand. We already have one successful campaign completed for our guarantee campaign on our premium brands. ’
For more information on Ireland/Davenport, visit
www.ireland-davenport.com.