The iF Design Award is renowned as one of the world’s top three international design contests, which began in 1953 in Germany and is organised by the International Forum Design. The awards are given in five categories: product design, communication design packaging design, interior architecture and professional concept.
International experts evaluate each product submission based on the quality of the design, appropriate material usage and how innovative these are. A total of 75 products were chosen for Gold awards this year.
"We are honoured that the International Forum Design has recognised our commitment to exceptional product design that enables people to interact with technology in new ways," says Michelle Potgieter, director of corporate marketing and communications at Samsung Electronics. "We will continue to challenge ourselves in delivering meaningful designs and intuitive products for people around the world."The Curved UHD TV, GEAR VR, GEAR Circle, A3 Printer, Design Story Toolkit and Bended Surface won awards.
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