AngelShack took centre stage at the Accenture Innovation Index Awards ceremony when the brand successfully won the Overall Master Apex category. The creative furniture manufacturer was measured, recognised and rewarded for innovation across four categories: Product Development, Process Design, System Design and Service Delivery. AngelShack’s expertise in manufacturing and distribution, mentorship, research and development and sustainability secured the Apex Award, handed to companies with less than R40-million turnover per annum.

Accenture South Africa’s marketing and communications director, Mandisa Ntlokosi adds, “Innovation is crucial for our country’s rise and fuel for its progress. Companies which prize innovation tend to be leaders in a range of best practice and The Accenture Innovation Index recognises and supports this. Now in its second year, the Index was inundated with hundreds of nominations from across the country.”

“This year’s event saw a number of strong contenders. After intensive panel interviews and succeeding the Index criteria checklists, it was evident that AngelShack has found its passion and does not settle for mediocrity. The local furniture producer continues to innovate and invest into Research and Development as the company leads the way by literally living the company ethos, ‘to change the game’.”

The event saw hundreds of top CEO’s, senior management and delegates from leading local and international organisations visit the  Country Club Johannesburg in Woodmead to support the nation’s top innovators and hear what guest speakers from the likes of Google and Pixar had to say about global trends, brand and product innovation.

Another award highlight was the Good Design Award in Chicago, which recognised the AngelShack’s latest invention, the Perfect Operation Position (POP) task chair. Viewed as an international symbol of a brand’s commitment to innovation and superior design, The Good Design Award places emphasis on quality products of the highest form, function, and aesthetics from around the world. POP chair secured the award in December and will now allow for the group’s future plans as they prepare for global orders. 

“To win two significant awards so early in the year is wonderful news and great encouragement to inspire and drive further innovation within our company”, comments Linda Trim, sales and marketing director for AngelShack.

“AngelShack recognises the importance of Research and Development by investing a substantial amount into our products year-on-year. The POP task chair was a successful collaboration with German Industrial designer, Stefan Brodbeck, which produced a global product that cleverly combines support, comfort and style, while placing South African design back on the map.”

The award winning POP office chair provides full ergonomic support enabling the work team to fulfil a productive and stimulating day at the office.

The following key features and benefits were recognised by the Good Design Awards team:

- Perfect Operating Position technology that provides nine ergonomic adjustment options;
- Open weave textiles for air flow and thermal comfort;
- An extensive colour range which includes a unique production feature - heat shrunk mesh allowing for higher quality production and less maintenance repairs; and
- A five year guarantee whereby faulty chairs are collected, replaced and repaired.

“At AngelShack our mission is simple; to be the number one choice for thinking people who want to work in a better world. Why can’t we produce local office furniture that is innovative, easy to order, comfortable and provides support all day long? Our company aspires to be a GameChanger which is evident through our world-class ideas all produced right here in the heart of Johannesburg, and now recognised through our collection of local and international awards,” concludes Trim.

For more information on AngelShack, visit www.angelshack.biz. Alternatively, visit and like their page on Facebook and follow them on Twitter.